Sr. Digital Marketing Strategist

Cottage Grove, United StatesOn-site

Responsibilities

Own Lifecycle Marketing & Lead Nurture Manage and optimize Salesforce Marketing Cloud (SFMC) lead nurture programs Build, document and refine audience segmentation and customer journeys (email, SMS, triggered communications) Improve lead engagement, reduce drop-off, and accelerate conversions Work cross-functionally on connect multi-channel journeys into a unified
Experience Drive strategy for myPROJECT , a post-purchase tool, as a key post-lead project tracker Identify opportunities to improve customer transparency, engagement, and conversion Partner cross-functionally to enhance usability, increase adoption and awareness within our network of affiliates Analyze & Optimize Performance Optimize experiences by reviewing web, email, SMS, segmentations and myPROJECT behaviors Track KPIs including traffic, engagement, conversion, and lead quality Innovate & Lead

You’ll play a critical role in optimizing the full customer journey, from initial discovery through lead nurture and appointment conversion by leveraging platforms like Salesforce , Salesforce Marketing Cloud, and myPROJECT portal.
experience in digital marketing, performance marketing, or lifecycle marketing Strong expertise across data, analytics, user experience, lead nurture, and conversion optimization
Experience with CRM platforms (Salesforce preferred) Strong analytical mindset and ability to translate data into action Ability to lead cross-functional initiatives and influence stakeholders
Experience managing vendors Preferred
Experience with Marketing Cloud
Experience with lead nurture programs and customer journey orchestration Familiarity with A/B testing, UX optimization, and experimentation tools
Experience working with outside affiliates as a customer Why You’ll Love This Role Work on a high-impact digital transformation initiative Own and shape end-to-end customer journey performance Partner across marketing, product, IT, and analytics teams Make a measurable impact on growth, conversion, and customer

experience and performance Share best practices and help elevate digital capabilities across the organization What You Bring Required 7+ years of