marketing
Posted 4 days agoSr. Digital Marketing Strategist
Cottage Grove, United StatesOn-site
Responsibilities
- Own Lifecycle Marketing & Lead Nurture Manage and optimize Salesforce Marketing Cloud (SFMC) lead nurture programs Build, document and refine audience segmentation and customer journeys (email, SMS, triggered communications) Improve lead engagement, reduce drop-off, and accelerate conversions Work cross-functionally on connect multi-channel journeys into a unified
- Experience Drive strategy for myPROJECT , a post-purchase tool, as a key post-lead project tracker Identify opportunities to improve customer transparency, engagement, and conversion Partner cross-functionally to enhance usability, increase adoption and awareness within our network of affiliates Analyze & Optimize Performance Optimize experiences by reviewing web, email, SMS, segmentations and myPROJECT behaviors Track KPIs including traffic, engagement, conversion, and lead quality Innovate & Lead
Requirements
- You’ll play a critical role in optimizing the full customer journey, from initial discovery through lead nurture and appointment conversion by leveraging platforms like Salesforce , Salesforce Marketing Cloud, and myPROJECT portal.
- experience in digital marketing, performance marketing, or lifecycle marketing Strong expertise across data, analytics, user experience, lead nurture, and conversion optimization
- Experience with CRM platforms (Salesforce preferred) Strong analytical mindset and ability to translate data into action Ability to lead cross-functional initiatives and influence stakeholders
- Experience managing vendors Preferred
- Experience with Marketing Cloud
- Experience with lead nurture programs and customer journey orchestration Familiarity with A/B testing, UX optimization, and experimentation tools
- Experience working with outside affiliates as a customer Why You’ll Love This Role Work on a high-impact digital transformation initiative Own and shape end-to-end customer journey performance Partner across marketing, product, IT, and analytics teams Make a measurable impact on growth, conversion, and customer
Experience
- experience and performance Share best practices and help elevate digital capabilities across the organization What You Bring Required 7+ years of