management
Posted 3 weeks agoHead of Demand Gen
at Broccoli AI
San Francisco, United StatesOn-site
Requirements
- ABOUT BROCCOLI Broccoli is building the AI operating system for home service businesses.
- We work with plumbing, HVAC, and electrical contractors — the people who keep homes running — and we replace fragmented tools and manual workflows with AI agents that actually do the work.
- Our AI assistants answer phones, book jobs, follow up with customers, and drive revenue — fully integrated into systems like ServiceTitan.
- You should constantly be testing: - Channels - Messaging - Funnel conversion - Outbound motions - Paid campaigns - Events and partnerships - AI-powered automations and workflows You’ll work closely with the founders, sales team, and RevOps to build the growth engine behind Broccoli’s next stage.
- WHAT YOU’LL OWN - Pipeline generation across SMB, mid-market, and enterprise - Demand gen strategy and execution across inbound + outbound - Funnel optimization and conversion improvement - Experimentation across channels, messaging, and GTM motions - Attribution, CAC, pipeline reporting, and performance metrics - AI-driven growth systems and automations - Hiring and scaling the demand gen function over time WHO WE’RE LOOKING FOR MUST-HAVES - Strong analytical and growth mindset - 8+ yrs of proven track
- Experience at a high-growth Series B/C startup - Vertical SaaS or SMB software experience -
- Experience building both inbound and outbound pipeline systems - Founder/operator mentality NOT A FIT - Brand marketers without pipeline ownership - People optimized around MQLs over revenue - Managers who mainly coordinate agencies instead of executing
Benefits
- Today: - Hundreds of contractors use Broccoli to run their front office - We’ve grown from $0 → millions in ARR in under a year - We’re trusted by both single-location operators and the largest PE-backed roll-ups - Raised $25M+ from Khosla Ventures and YC THE ROLE We’re hiring a Head of Demand Generation to own pipeline creation at Broccoli.
Additional details
- We started by going door-to-door, meeting 100+ contractors, and understanding how these businesses actually run.
- Your job is to build and scale the systems that generate high-quality pipeline for the sales team.
- We want someone highly analytical, deeply experiments-driven, and obsessed with figuring out what actually drives revenue.
- This is not a traditional “manage agencies and report on MQLs” marketing role.