Marketing Analytics Senior Associate

New York City, United StatesHybrid

Responsibilities

Conduct analysis on attribution and generate proposals on how attribution could be improved (scalars, MTA etc.)
Design and measure experiments focused on driving user behavior within the platform, on both sides of the business
Build and analyze experiment results, developing actionable insights to be shared broadly
Own various payback & ROI analyses for Faire's growth channels globally (Paid and Owned channels)
Collaborate with strategic finance, performance marketing managers and product to set KPIs
Scope and conduct analyses to find actionable insight for marketing campaigns in order to drive high ROI growth for Faire
Enhance existing models and related automated reporting to measure performance of core & new campaigns
Propose spend growth/allocation decisions based on rigorous analysis, and communicate with key external stakeholders (F&S, Executives, Marketing Leadership)
Develop business/technical domain expertise of one's broader team

At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe.
Experience with distilling complex analyses to both technical and non-technical individuals
Build and monitor various strategic dashboards with the goal of driving the measurement and understanding of impact of both Paid and Non-Paid growth efforts on the business
A Bachelor’s degree and 4+ years of
experience in consulting, investment banking, and/or business operations at a high growth startup and/or marketplace business
You can complete complex analyses, define critical metrics, size opportunity areas, and measure and report on performance across the business.
You have the ability to both lead through influence and execute extremely well
You have strong communication skills and the ability to synthesize at the right altitude
Knowledge of SQL required
Equipped to scale: We invest in what matters, including the latest enterprise AI tools, to help you work smarter and get more out of every day.