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marketing

Posted Yesterday

Performance Marketing Executive

at Superapp

RomaniaOn-site

Responsibilities

  • Create, analyse, and optimise Google Ads performance marketing campaigns (primarily Paid Search and YouTube) for the Brazil market and upcoming markets, to meet business objectives
  • Monitor Google Ads budget and performance, evaluating, proposing, and implementing the most suitable optimisations to meet marketing objectives
  • Identify opportunities for customer acquisition growth, including SEM targets for visibility, traffic, acquisition, and efficiency
  • Conduct thorough competitor research and analysis, covering strategies, market positioning, product offerings, and customer feedback to help refine business strategies
  • Ensure best practices are followed for Search account structure, campaign setup, and optimisation, whilst maximising performance from YouTube campaigns
  • Run A/B tests (ad copy, bidding strategies, etc.) and make data-driven decisions based on results
  • Collaborate with other acquisition channels and internal teams to ensure knowledge sharing and achievement of business objectives

Requirements

  • You will be part of a multicultural team with excellent knowledge of paid channels, martech tools, and the gambling and sports industry across multiple markets.
  • Access multiple learning resources and opportunities, including dedicated workshops, local and global conferences, Google LCS support, courses, and e-learning platforms
  • experience running and optimising PPC campaigns across Google Ads, whether in an agency or in-house setting
  • Proficiency in leveraging data and analytics to fine-tune campaigns, ensuring efficient performance and growth
  • Solid understanding of conversion funnels and Google Ads best practices •
  • Experience maximising Smart Bidding campaigns using Google's optimisation techniques
  • Ability to create reports and analyses to track key business KPIs, identifying areas for improvement
  • Proactive approach to researching new growth opportunities for Google Search
  • Experience in the iGaming industry, or a sports enthusiast with a strong understanding of the market (ideally iGaming, Gambling, Sports Betting, or e-commerce) •
  • Experience managing Google Ads performance campaigns for large clients, driving measurable results
  • Google Ads and/or Google Analytics certification
  • Strong knowledge of Excel formulas and analytics tools •
  • Experience with UAC, Looker Studio, Optimizely, Google Analytics, or Tableau What we offer

Benefits

  • Medical / Health Insurance Open Annual Leave
  • Everything we do at Super is rooted in doing what is right: for customers, for each other, and for our long-term vision.

Additional details

  • We are on a mission to pioneer the world’s next era of play.
  • As we grow across Europe and Latin America, we’re building The Playstack - the technology powering the next generation of sports, gaming, and fan experiences.
  • Join us, and help make it the most widely used platform in the world! From operations, to marketing, to product, we are looking for talented people who will shape how millions of customers play, watch, and connect every day.
  • As a Performance Marketing Executive , you will be responsible for creating, analysing, and optimising Google Ads performance marketing campaigns — primarily Paid Search and YouTube — for the Brazil market, with opportunities across upcoming markets.
  • Work closely with other departments to brief opportunities, promotions, and landing page setups to align with PPC and business goals
  • Comfortable working in a small team whilst contributing to a large-scale organisation
  • Fluent in English, both written and spoken Nice to have •
  • benefits vary by country and will be shared during the hiring process. About Super
  • We are a global technology group, dedicated to building the future of entertainment and fan-centric experiences.
  • With commercial markets in Brazil, Belgium, Poland, Romania, Greece and Serbia, and a network of offices across Spain, Croatia, Malta, Gibraltar, the Netherlands and the UK, we are a truly international organization.

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