Senior Director of Brand Apparel Marketing

Zurich, SwitzerlandOn-site

Responsibilities

Define the long-term, multi-year architecture for the Apparel Brand Management function, dictating how all category brand leads (including the Head of Brand, Apparel) approach their business to ensure a unified global brand identity.
Align and secure buy-in from the C-suite and all regional Managing Directors on the overarching brand strategy and resource allocation across major product verticals.
Simplify and prioritize the complex portfolio of brand initiatives to focus resources on the highest-value opportunities for On’s sustainable growth. Drive Organizational and Talent Excellence
Architect the global operating model for Apparel Brand management, ensuring clear roles, responsibilities, and decision-making rights between product, marketing, and commercial teams globally.
Establish and mandate the key performance indicators (KPIs) and metrics (e.g., brand health, cultural relevance, portfolio value) used across all apparel categories and regions to measure brand success.
Drive a culture of measurement that informs strategic shifts in product investment, market entry, and commercial priorities at the executive level. Your Story

Your core mission is to elevate the global On brand by architecting the structure, defining the strategy, and leading the talent required to execute our brand promise across all categories.
experience in global brand management, brand strategy, or equivalent roles within premium sportswear, fashion, or consumer industries.
Demonstrated ability to architect long-term strategic plans (5-year horizon) and successfully align C-suite, regional presidents, and cross-functional SVP/EVP leadership teams.
A high level of intellectual curiosity and a strategic mind balanced with the ability to define simple, executable frameworks for global teams. What We Offer

15+ years of progressive leadership
A minimum of 8+ years in a senior managerial role , managing a team of Director-level or equivalent leaders and overseeing a complex, multi-category brand portfolio.

You are the Senior Director of Apparel Marketing , reporting directly into the CMO.
Your mission is to be the direct brand partner to the Creative Director of apparel, inspire teams across On, champion our culture, and be recognized as a guardian of the Apparel brand portfolio and strategic direction, ensuring all Marketing efforts in Apparel align with the main On priorities, influenced by the external global landscape.
Work Focus: You will define and lead the function-wide brand strategy for Apparel, overseeing multiple complex and strategic initiatives with a core focus on Apparel.
This role demands enterprise-level strategic expertise and has a critical, systemic impact throughout On.
Decision-making: You are experienced at driving high-level decisions, acting as the decision maker for the Apparel Brand Management function and playing a key role in executive decision-making.
Scope: Projects and initiatives under your direction have a strategic impact on On’s entire portfolio and long-term direction.
You collaborate with the C-suite, senior leadership and are a key stakeholder to the Management Team.
Autonomy: You own the Apparel Brand Management discipline globally, defining operating models and priorities.
You are responsible for simplifying complex organizational situations and prioritizing critical work across the enterprise.
You play a key role in ensuring synergies across all product categories, marketing channels, and regions. Your Mission