other
Posted 5 days agoEmail Strategist
Costa RicaRemote
Responsibilities
- Define and drive email marketing and SMS strategy for the PDM clients
- Manage daily operations of the email marketing channel – marketing calendar, strategy and content, build and deployment of email campaigns, as well as A/B testing, measurement and reporting
- Build and manage automated email marketing programs for our clients and ensure end-to-end tracking and proper measurement
- Collaborate with creative team to ensure brand guidelines are followed in emails
- Report and provide recommendations on lifecycle programs’ performance monthly to clients
- Utilize and leverage Power Digital's Nova ecosystem as it relates to your department Role Requirements: 2-5 years
Requirements
- "***Proficiency in spoken and written English at an advanced level is required for this role. A day in the life:
- Employ AI technologies to enhance and optimize business processes
- experience in email marketing strategy, production and end-to-end campaign management
- Strong analytical and strategic copywriting skills, understanding of A/B testing practices, ability to draw conclusions from data and take action accordingly Hands-on
- experience with email platforms such as Klaviyo, Hubspot, Braze, or similar
- Working knowledge of HTML/CSS for email coding
- Strong communication, rapport building and presentation skills, as well as the ability to navigate difficult conversations
- Most Important Things (MITs):
Benefits
- Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services.
- These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training.
Contact
- All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/ .
- If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at recruiting@powerdigital.com before taking any further action in relation to the correspondence.
Additional details
- We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world.
- As a people-first firm, we value diversity in backgrounds and experiences.
- We strongly believe our people and culture are key to our success.
- Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.
- Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.
- At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.
- Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.
- The Lifecycle Marketing Strategist will be responsible for audits, strategy, content, and setup of the broadcast campaigns and email automation of current and potential customers, as well as SMS campaign execution.
- You will be involved in further innovating clients’ strategy, optimizing towards higher success metrics, and leveraging senior leaders in the team to further innovate strategy.
- This is an extremely cross-functional role that will be closely working with creative, content, web, and other departments in the company Responsibilities: