marketing
Posted 4 hours agoLead - DTC & DMS Retail Marketing, EMEA
at Ooon
London, United KingdomOn-site
Responsibilities
- Pioneer New Store Openings (NSOs): Direct the retail marketing strategy and end-to-end delivery for our DTC & DMS expansion program, creating high-impact opening programs and seamless operational roadmaps from store handover to launch.
- Orchestrate Regional Activations: Own the rolling EMEA retail marketing calendar, adapting global campaign toolkits to land locally resonant activations across priority cities and emerging markets.
- Establish & development of RM Internal Communications: Streamline team workflows and channel comms, delivering best-in-class launch toolkits and seasonal alignment across a complex matrix of store formats and distributor partners.
- Drive Cross-Functional Excellence: Serve as the strategic bridge between Global, Sub-Regional, and DMS teams, leveraging strong influence and collaboration to scale global brand ambitions across EMEA.
- Manage Regional Tooling & Budgets: Oversee regional retail marketing allocations, optimizing tool production and campaign execution in close partnership with Production, VM, and Global counterparts.
Requirements
- Multi-Channel Expertise: In-depth understanding of owned DTC, partner stores (DMS), wholesale, or franchise models, with the agility to adapt brand expression while maintaining premium standards.
- experience in high-growth, matrixed organizational structures.
- Familiarity with digital integration and modern retail technology platforms in physical stores
Benefits
- You will bridge the gap between global vision and regional execution, ensuring that every consumer interaction within our bricks and mortar fleet, represents ONs brand vision.
- You will lead with a premium consumer mindset, considering regional nuances to incorporate our global brand vision across EMEA across both owned and distributor business models, driving consistency, buzz and an elevated experience.
Additional details
- Welcome to On! As one of the world’s fastest-growing premium sportswear brands, we’re redefining performance through pioneering technology, bold innovation, and a commitment to sustainability.
- As our Lead of DTC & DMS Retail Marketing for EMEA, you will shape an interconnected, future-ready retail community—one that champions a unified regional strategy, elevates and protects our brand across every touchpoint (DMS, DTC, B2B, and concession), and sets new standards for consistency and excellence.
- This role leads the shift from reactive execution to proactive, strategic impact—embedding innovation, organisation, and shared expertise at the heart of how we operate, while redefining collaboration with global and sub-regional partners.
- You will build a digitally enabled, high-performing team of retail experts and brand ambassadors, delivering a seamless, elevated consumer
- experience and driving accelerated growth across the region. YOUR TEAM
- We are On’s Brand Experience, EMEA team , united by a clear mission to create the most memorable brand experiences and spark our communities.
- Shaping our brand interaction across the region – defining how we show up and engage with our communities across all touchpoints. You will join the EMEA Retail Marketing team who translate and execute On’s global retail brand strategy across all EMEA retail channels (B2B, DTC, DMS, and Distributor), ensuring alignment with local market dynamics and regional marketing initiatives.
- Together, we operate as a high-trust, collaborative network.
- We champion inclusivity and creativity, united by a shared belief that movement has the power to inspire people to dream big and go further.
- You aren't just joining a department; you are joining a community dedicated to making On the most culturally resonant brand in the market where it all began. YOUR MISSION