other
Added Apr 26Social Media Specialist
at BYD
Frankfurt, Germany, United StatesOn-site
Responsibilities
- Develop and execute platform-specific strategies across Instagram, TikTok, YouTube, LinkedIn, Facebook, X, and emerging channels
- Manage content calendars, publishing schedules, and real-time activations
- Monitor trends, algorithms, and platform updates to ensure first-mover advantage Content Creation
- Develop short-form, long-form, and live content formats
- Ensure visual and tonal consistency across all touchpoints
- Collaborate with internal teams and external production partners
- Identify, onboard, and manage relationship with relevant influencers and content creators in the automotive and lifestyle industries.
- Build long-term partnerships, not one-off posts
- Negotiate contracts, manage budgets, and track performance
- Co-create authentic storytelling that resonates with communities
- Oversee campaign execution from briefing to reporting
- Analyze KPIs (engagement, reach, CTR, conversions, sentiment)
Requirements
- experience in social media, digital marketing, or creator economy Proven
- experience as a content creator and/or influencer
- Proficiency in advanced AI tools for social content ideation, creation, optimization, and performance analysis, including but not limited to ChatGPT (OpenAI), Google Gemini, Jasper AI, Predis.ai , Canva AI / Magic Studio, Adobe Firefly, Buffer AI Assistant, Copy.ai and Perplexity AI — with ability to integrate these tools into efficient editorial workflows, automate repetitive tasks, and produce high-quality cross-platform content at scale
- Deep understanding of all major social media platforms and their algorithms (Instagram, TikTok, Youtube,etc.)
- experience in influencer management preferably in automotive sector
Additional details
- Our Purpose is to build a zero-emission future that reconnects humanity with nature.
- We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.