data
Posted 3 hours agoSenior Manger, Marketing Analytics - Cards
at Upgraded
San Francisco, United StatesOn-site
Responsibilities
- ● Architect and launch the firm’s first optimization engine to target prospects, maximizing expected economics while maintaining policy thresholds
- ● Collaborate with Data Engineering and BI teams to improve data quality, accessibility, and scalability
- ● Drive consistency in KPI definitions, reporting methodologies, and attribution frameworks
Requirements
- Work is performed indoors in a fast-paced environment that requires the ability to manage multiple priorities and meet established workflows, schedules, and service expectations.
- The role requires the ability to receive and exchange information with customers, peers, supervisors, and cross-functional partners through available communication channels, which may include meetings, email, phone, and digital collaboration tools, and may involve real-time, verbal, or in-person exchanges depending on business need.
- The role requires the ability to read, analyze, and interpret information displayed on computer screens and remain in a working posture for extended periods, consistent with the demands of the position.
- Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the position in accordance with the Americans with Disabilities Act (ADA) and applicable state and local laws.
- English is required for all positions, as it involves interacting with staff at Upgrade's offices worldwide.
Benefits
- Since 2017, we’ve helped over 7.5 million customers access over $42 billion in consumer credit.
- We’re backed by some of the most prominent technology investors and were most recently valued at $7.3B.
Additional details
- Upgrade helps customers move in the right direction with affordable and responsible financial products.
- With a relentless focus on improving our customers' financial well-being, we build products that put more money in their pocket and support their journey toward a better financial future.
- We’re consistently recognized for our collaborative and inclusive culture.
- Most recently, we were named one of the World’s Top Fintech Companies by CNBC, Best Places to Work by Built In, Best Places to Work by the San Francisco Business Times, America’s Greatest Workplaces by Newsweek, Best Startup Employer by Forbes, and Healthiest Employers by Phoenix Business Journal.
- We’re looking for new team members who get excited about designing and delivering new and better products. Come join us and help build a better financial future for millions of people. What You’ll Do:
- ● Lead the marketing investment cycle collaborating across credit, finance, and strategy teams to launch marketing campaigns
- ● Partner closely with Growth Marketing teams to optimize campaign targeting, channel mix, creative performance, and customer acquisition cost (CAC)
- ● Build and maintain bottom-up business unit economic growth forecasts
- ● Produce the quantitative outputs that support investor reporting and capital market narratives, including securitization performance analytics and portfolio stratifications
- ● Build and own the account valuation (unit economics) models that underpin credit card investment decisions