Head of Marketing, Mexico

Mexico City, MexicoOn-site

Responsibilities

- Build and execute the fully integrated Mexico marketing strategy by vertical, aligning global brand campaigns with regional business needs and local market insights
- Collaborate with the Americas Integrated Campaigns team to ensure local needs are reflected and amplified in broader regional campaigns and appropriate budget and resource are dedicated to achieve OKR’s
- Support the adaptation and execution of regional “Always On” strategies, ensuring global brand campaigns drive lower-funnel and market-specific initiatives across Lat Am
- Execute the regional implementation of priority brand stories across Lat Am channels, supporting project strategy, stakeholder alignment, and budget management
- Lead, support, and mentor a growing Mexico Marketing team to achieve personal and professional goals
- Collaborate with the Sales, Happiness Delivery (Customer Service), Operations, Controlling and Finance teams to establish and follow a holistic approach in servicing and supporting retail partners, Always keeping in mind the brand strategy and health of the overall business Your Story: - 8+ years of

experience across the marketing landscape in Mexico and a passion for delivering integrated consumer experiences. Your Mission:
- Deep understanding of Mexican sportswear, lifestyle and fashion landscape including consumer journeys, segmentation, product lifecycles, and sales/retail channels within diverse communities
- You are based in Mexico City and are fluent in both English and Spanish, with the ability to connect authentically with our Latin American consumers and partners and communicate regularly with regional and global leadership teams

The Head of Marketing - Mexico role will report to the Head of Marketing, LATAM.
As a key member of the LATAM marketing team, you will own the marketing strategy for the Mexico market, bringing together global brand campaigns, product storytelling, and local initiatives to drive business growth.
You will work cross-functionally to maximize marketing’s commercial impact, while ensuring the On brand shows up consistently and powerfully across all channels.