marketing
Posted 2 weeks agoGrowth Strategy & Performance Lead (Remote)
at Evio
United StatesRemote
Responsibilities
- Craft robust value propositions with messaging and positioning frameworks to clearly articulate value of Evio’s products to potential customers.
- Define the pricing strategy for Evio’s portfolio of digital health products with various value levers for health plans and partners.
- Establish key performance indicators (KPIs) to contribute to product-market success.
- Prepare materials for board meetings and brief the CEO/other executives at a minimum on a quarterly basis.
- Develop insights on customer segments, personas, and pain points to refine GTM strategies, guide prioritization and ensure product-market fit.
- Conduct a comprehensive audit of current commercial operations and assets (e.g. prospect research, pitch decks, deal stages, handoffs, NDA/pricing flows, tracking etc.).
- Deliver a prioritized roadmap that separates quick wins from longer-term investments.
- Design and operationalize standard playbooks to enable prospect research, discovery, strategic pricing, and other key sales motions.
- Establish operating procedures to standardize pre-meeting preparation, proposals, pricing guardrails, and NDA workflows.
- Create reusable sales assets (starter pitch decks with clean and customizable content, SOW templates, proposal checklists) to accelerate deal cycles.
- Design clean sales decks aligned to brand standards, utilizing starter pitch decks customized to specific prospect conversations.
- Own the implementation plan and delivery for any tools that are selected.
- Develop and implement escalation rules (e.g. NDA turnaround time, pricing approvals, deck readiness) to improve deal velocity.
- Establish and track KPIs (win rate, time-to-proposal, deal velocity), and report on these metrics monthly.
- Incorporate input and feedback from internal partners to ensure growth is not occurring at the expense of product sustainability.
- Run regular retrospectives on deals and drive continuous improvement based on feedback and results.
Requirements
- We’re hiring a Growth Strategy & Performance Lead to design and execute a comprehensive go-to-market (GTM) strategy for our portfolio of digital health products.
- This role is ideal for someone who thrives at the intersection of GTM strategy, complex enterprise sales, and sound execution – and you are excited to turn complex and ambiguous growth challenges into durable systems.
- Day-to-day you’ll balance between GTM strategy (ideal customer profile, pricing strategy, value proposition) and the operating backbone (templates, checklists, SLA workflows).
- Key responsibilities: GTM strategy
- experience you bring to this role include:
- experience at a top strategy firm with healthcare experience. Direct
- experience in healthcare or pharmacy
- Experience in early-stage GTM teams or startups where structure was built as you went.
- Systems thinker: You break complex GTM problems into manageable pieces and design solutions with clear, structured thinking
- Experience with Confluence/Notion, Asana/Jira or similar tools for documentation and project management.
- We may use automated or AI-assisted tools to help review applications, identify qualified candidates, and detect or investigate potentially fraudulent or deceptive activity.
Experience
- 5+ years in roles spanning go-to-market strategy and operations or management consulting
Benefits
- In 2020, a group of five amazing Blue Cross Blue Shield health plans that in total serve more than 20 million members recognized that the way medications get to patients needs significant reform—rapidly rising costs and massive system complexities are detrimental to patients and the entire industry.
- Detail oriented: You are detail-oriented, especially around pricing, contracts, and client-facing materials. Bonus points:
- Salary Considerations:
- Anticipated annual base pay range: $135,000 - $170,000 plus additional variable compensation based on performance.
- At Evio, we’re committed to building a competitive compensation package to honor the value our teammates bring as well as attract and retain top talent that is aligned with our culture, mission and values.
- Compensation includes base pay (range shown) and could include other variable compensation opportunities depending on job seniority, location, and date of hire.
- Please note that the base pay information shown is a general guideline for the job responsibilities and
- qualifications listed. Salary decisions are based on candidate experience, and market and business considerations. Evio Benefits:
- Great Health Insurance
- The company pays 100% of medical, dental, and vision premiums for teammates, and 50% for dependents. 401K Match
- Evio matches 100% of teammate contribution up to 5% of salary, subject to IRS limits. Time Off
- We have a flexible vacation policy for teammates to unplug and recharge when you need it.
- There is no minimum or maximum amount of vacation allowed per year, and there is no payment in consideration for unused vacation.
- Vacation is to be used at your discretion, with approval of leadership. Parental Leave
- Generous paid leave for new parents (includes birth and non-birth parents).
- We are proud to provide equal employment opportunities to all teammates and applicants for employment and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, medical condition, genetic information, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Fraud Notice
- We will never ask for payment, gift cards, fees, or purchases of any kind.
Contact
- All official communication will come from an email ending in @evio.com.
Additional details
- Evio is a highly unique pharmacy solutions company that was founded by and works closely with health plans to implement transformative (to cost, quality, access and experience) initiatives primarily focused on specialty and other high-cost medication solutions.
- In 2025, Wellmark joined as Evio's first non-founding investor and sixth owner health plan.
- Each company made, and continues to make, significant investments to establish Evio as an independent entity to lead this transformation.
- Evio has advanced analytics and contracting capabilities at scale , and a suite of digital tools , to power our high-cost medication solutions.
- Our solutions act as a self-reinforcing “ flywheel ” where each element strengthens and feeds into the next, and support an “Only Evio can do that,” mindset and prioritization.
- Evio is also a company that has invested heavily in and been highly intentional about people, team and culture.
- We believe we have created a very special place to work and encourage candidates to observe and ask us about our culture and decide for themselves. Evio's Values
- Empathy – The people our business serves always come first. We care for our teammates and put ourselves in the shoes of our health plan customers and the patients and clinicians our solutions benefit.
- Diversity – We are committed to fostering a culture where everyone belongs and is valued for their background,
- experience and insights – one that encourages diversity of ideas, and is a nurturing, trusting, and accepting place for all.