marketing
Posted 1 weeks agoGlobal Marketing Campaign Manager
at MariaDB
United StatesRemote
Responsibilities
- Target the expanded B2B buying committee (including Finance, Operations, Legal, HR, and Cybersecurity specialists) and design seamless omnichannel experiences.
- Drive campaign execution of our evergreen/always-on campaigns across a mix of channels including digital advertising (PPC, social media), email marketing, webinars, content syndication, and partner co-marketing channels.
- Develop and execute campaigns specifically for our existing customer base to drive upsell and renewal opportunities.
- Build nurture programs to convert our vibrant open-source community into enterprise customers.
- Define and track success metrics tied to real business growth, employ multi-touch attribution models to report and communicate ROI/Value on Investment (VOI) metrics to senior leadership.
- Break down organizational silos and promote close alignment and data sharing between sales and marketing teams, particularly for ABM and lead nurturing efforts.
Requirements
- At MariaDB, we are the backbone of the services people use every day.
- We’re the open-source database of choice for 75% of the Fortune 500 and the new standard for modern, mission-critical applications.
- This is a highly visible role that requires a strategic thinker who can translate business goals into measurable marketing programs across a variety of channels, with a deep focus on customer acquisition and retention leveraging AI capabilities, and optimizing the Go-to-Market (GTM) funnel. What You'll Do
- Lead with AI & Technology Integration: Strategically integrate AI and Generative AI (GenAI) capabilities for automation, hyper-personalization, ad optimization, and content development at scale.
- experience in B2B marketing, with at least 4 years in a global campaign management or demand generation role, preferably in the tech, infrastructure, SaaS, Software, Database, or open-source industry.
- experience in building and executing integrated marketing campaigns that have successfully driven pipeline and revenue, aligned with strategic GTM plays (e.g., new logo acquisition, customer upsell/retention, partner co-marketing). Hands-on
- experience developing and executing Account-Based Marketing (ABM) programs.
- Marketing Funnel Understanding: A clear understanding of the marketing funnel and how to apply different tactics at each stage.
- Digital Marketing Proficiency: Proficiency in digital marketing channels, including SEM/PPC, paid social, and retargeting. MarTech Stack Experience:
- Experience with marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM systems (e.g., Salesforce). Proficient level of
- experience using Marketo and hands-on experience with Salesforce (SFDC).
- Data and Analytics: Strong analytical skills with the ability to analyze campaign data, interpret results, and make data-driven decisions.
- Hands-on analytical skills in quantitative data analysis of program effectiveness, forecasting, and ROI.
- The ability to "speak finance fluently" is essential for prosperity and computing the causal impact of investments.
- Technical Proficiency: Familiarity with marketing technology (martech) integration and competency in leveraging AI tools for marketing functions.
- Customer-Centricity: Deep understanding of customer behavior, pain points, and the ability to define a clear value proposition for diverse buyer roles.
- Collaboration: Proven ability to break down organizational silos and promote close alignment and data sharing between sales and marketing teams. Nice To Have •
- Experience with fine-tuning AI models with proprietary data for enhanced accuracy and competitive advantage. Vertical
- experience in Financial Services, Telco, or Retail/eCommerce.
- Experience developing and executing video content strategies, including producing engaging short-form videos, executive snippets, and product moments. •
- Experience designing and piloting executive engagement concepts, such as Virtual Executive Briefing Centers (EBCs), to create highly personalized interactions with key decision-makers. What Set You Apart
- If you are interested in this position, please submit your application along with your CV/Resume through our ATS Greenhouse on our MariaDB Careers site.
- MariaDB is not responsible for paying any fees associated with any unsolicited submitted CV/Resumes.
Experience
- Experience: 5+ years of
Benefits
- Minimal annual travel, estimated maximum 10% Compensation
- The annual anticipated U.S. base salary range for this full-time position is $100,000 - $125,000. Additionally, this role may be eligible for discretionary bonuses or commissions.
- Actual salaries may vary and fall outside of this range depending on factors such as a candidate’s qualifications, geographic location, skills, experience, and competencies.
- Salaries for candidates outside the U.S. will vary based on local compensation structures.
- Salary is one component of MariaDB’s total rewards package, additional
- benefits includes health insurance, life, and disability insurance, funds toward professional development resources, Flexible Paid Time Off (FPTO), paid holidays, and parental leave, just to name a few!
- We provide a very competitive compensation package, medical/dental/vision insurance, 401(k), a massive degree of flexibility and freedom, and more. How to Apply
Additional details
- From mobile banking and online shopping to music streaming and cloud services, our technology touches billions of lives.
- Our mission is to build the future of data, and we want you to be a part of it. The Opportunity
- As the Global Marketing Campaign Manager, you will be the engine behind our integrated marketing campaigns.
- Reporting to the Senior Director of Demand Generation, you will be responsible for strategizing, building, and executing global campaigns that drive pipeline, accelerate opportunities, and increase revenue.
- This includes aligning campaigns with overall business strategy, mapping activities to the complex B2B customer journey, and managing global campaigns with localization strategies.
- Pipeline Generation: Own the campaign plan to generate qualified marketing leads (MQLs) and sales-accepted leads (SALs), ensuring alignment with our sales and revenue targets.
- Advanced Targeting and Omnichannel Engagement: Implement Account-Based Marketing (ABM) programs, focusing on highly personalized engagement with high-value accounts.
- Leverage intent data and detailed profiling/qualifying questions for effective audience targeting.
- Content & Messaging: Collaborate with product marketing and content teams to ensure campaign messaging is compelling, relevant, and aligned with our target personas.
- You will identify content needs and create a content plan to support your campaigns (e.g., white papers, webinars, case studies, blog posts).