marketing
Posted YesterdayDigital Marketing Specialist
Remote
Responsibilities
- Develop and execute the Group-wide digital marketing strategy across all brands.
- Drive guest acquisition, retention and lifetime value.
- Build annual digital marketing plans aligned with business objectives.
- Identify emerging digital trends, technologies and opportunities.
- Develop scalable systems to support future openings and expansion. Paid Media
- Lead all paid advertising including: Meta Google YouTube TikTok
- Lead all customer lifecycle marketing including: Guest acquisition Welcome journeys Loyalty campaigns Birthday campaigns VIP communications Win-back campaigns
- Increase customer retention through sophisticated lifecycle marketing.
- Own the digital growth strategy for our exclusive third-party partners: OpenTable
- Develop meaningful reporting that helps leadership make better business decisions. Track: Digital revenue Website traffic
- Create weekly, monthly and quarterly executive dashboards with clear recommendations.
- Evaluate and implement new marketing technology including: AI tools
- Collaborate closely with:
- Improve return on paid advertising investment.
- Grow customer databases and increase repeat visitation.
- Enhance website conversion rates and organic search performance.
- Strengthen OpenTable and Uber Eats performance through strategic optimisation.
- Build scalable digital systems that support future restaurant openings.
- Deliver measurable growth in digital revenue while preserving the unique identity of each brand.
Requirements
- experience across every Wish You Were Here Group website.
- Conversion optimisation Local SEO Technical SEO
- Marketing Technology & AI
- Expertise in Google Ads, Meta Ads Manager, GA4 and Looker Studio (or equivalent reporting platforms).
- Deep understanding of SEO, CRO and customer acquisition.
- Experience with CRM and lifecycle marketing platforms.
- This is a beta feature to avoid spam applicants.
Experience
- 4+ years in digital marketing with increasing leadership responsibility.
Additional details
- Wish You Were Here Group is an internationally recognized hospitality company behind some of the industryâs most celebrated restaurants, cafés and lifestyle destinations.
- Our brands create memorable experiences through exceptional hospitality, design, food and culture.
- As we continue to expand across the United States and internationally, weâre looking for an ambitious digital leader to build the next chapter of our digital growth. The Opportunity
- We are seeking an experienced Digital Marketing Manager to lead the digital marketing strategy across our entire portfolio of brands.
- Reporting directly to senior leadership, this role will own our digital ecosystemâfrom paid media and CRM to websites, SEO, analytics, reservations, online ordering and guest acquisition.
- Youâll work alongside our Senior Marketing Manager, Social Media Manager, creative team, agency partners and restaurant leadership to develop digital strategies that drive measurable revenue growth while maintaining the premium positioning of each brand.
- This is a highly strategic, commercially focused leadership role suited to someone who loves combining creativity, technology and data to build best-in-class hospitality brands. Key Responsibilities
- Responsibilities include: Budget planning Campaign strategy
- Performance reporting Own KPIs including: ROAS CAC CPM CPC Conversion Rate Revenue Generated Website & SEO Own the digital
- Responsibilities include: Website strategy UX optimisation