Lead - Retail Marketing, Brazil

On-site

Responsibilities

Develop and lead the omnichannel retail marketing strategy for the Brazilian market, ensuring full integration and synergy between e-commerce and wholesale channels
Analyze macro retail trends and consumer insights to identify opportunities for growth, innovation, and optimization of the local consumer journey
Orchestrate the local omnichannel marketing calendar to ensure cohesive communication and flawless execution for all product launches and brand moments
Establish and monitor performance KPIs across all marketing channels, leveraging data-informed insights to optimize channel strategy and resource allocation - Marketing KPI's and Consumer Journey.
Lead and mentor a team of marketing professionals, fostering a culture of excellence, accountability, and continuous professional development
Manage cross-functional stakeholder relationships to ensure brand consistency and operational alignment across the global-local matrix Your Story

experience between our direct-to-consumer operations and strategic retail partners.
experience in marketing roles within a premium global retailer or performance-oriented brand, specifically within footwear or apparel
experience in a people leadership role, having successfully guided professional teams to deliver integrated marketing strategies
Proven expertise in defining and executing omnichannel, DTC, or trade marketing strategies that connect digital and physical retail environments
Demonstrated ability to manage complex, end-to-end projects and in-store activations in a dynamic, fast-paced environment
Proficiency in Portuguese and English, enabling effective collaboration across both local teams and the regional organization Your Team