marketing
Posted 4 weeks agoSenior Product Marketing Manager, Growth
at Justworks
New York, United StatesHybrid
Responsibilities
- Own strategy and messaging across the full customer lifecycle—from acquisition (point of entry through conversion and activation) to expansion (progression across products and platform)—translating ICP definitions into entry points, progression paths, and conversion strategies across the funnel.
- Design and optimize acquisition journeys that move prospects from first touch through conversion, and expansion journeys that drive customers toward multi-product adoption—reducing time-to-value and time-to-expansion across both self-serve and sales-assisted motions.
- Define lifecycle stages, key moments, and behavioral triggers that shape how customers
- Define how and when customers grow across the platform: target audiences, messaging by lifecycle stage, and the behavioral signals and triggers that drive movement between products and stages.
- Build growth strategy and prioritization frameworks that guide where the team invests—balancing entry path optimization, ICP-based segment targeting, and expansion opportunity sizing.
- Define and prioritize hypotheses across your funnel area—partnering with Growth, Product, and Data to design tests, execute them, and translate results into system improvements that compound over time.
- Produce and maintain an experimentation roadmap: prioritized tests, learnings, and optimization recommendations across acquisition and expansion that keep the team moving at velocity.
- Track the metrics that matter across the lifecycle: funnel conversion rates by stage and segment, CAC efficiency, time-to-value, self-serve share, ARPC, NRR, add-on attach rate, and lifecycle progression rates.
- Collaborate closely with the Acquisition Lead, Expansion Lead, and Market Intelligence Lead to ensure your work connects across the full customer journey and compounds over time.
Requirements
- At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community.
- Product Marketing defines how Justworks wins—shaping our narrative, informing decisions, and driving growth through pricing, positioning, and GTM systems.
- We are the connective tissue between the platform and the go-to-market motion.