marketing
Posted Apr 27Principal Product Marketing Manager, Agents
at Amplitude
San Francisco, United StatesOn-site
Responsibilities
- Define and own Amplitude’s point of view on agent analytics —what “good” looks like, how teams should evaluate agents, and why behavioral data is critical to improving real-world outcomes (not just model benchmarks)
- Lead 0→1 launches for agent capabilities —building positioning, demos, and technical deep-dives that reflect how teams actually build today using tools like Cursor, Claude Code, LangChain, and internal eval frameworks
- Create proof that moves skeptical, technical buyers — Work with customers to establish best practices and learnings that drive adoption.
- Turn customer feedback from AI builders, startups, and enterprise teams into stronger signals for the product roadmap. Build the case studies and best practices that drive adoption.
- Build and iterate GTM motion for the builder audienc e—reaching AI-native builders where they are (developer communities, Discord, X, hackathons), testing hands-on experiences over static content, and refining based on what actually drives adoption
Requirements
- Amplitude is the leading AI analytics platform, helping over 4,700 customers—including Atlassian, Burger King, NBCUniversal, and Square—build better products and digital experiences.
- With powerful AI Agents embedded across our platform, teams can analyze, test, and optimize user experiences faster than ever.
- Amplitude is building analytics for the agent era.
- You’ll partner closely with Product, Engineering, and GTM teams to turn complex systems into narratives that actually land—and evolve them as fast as the market does.
- Act as the connective tissue between Product, Engineering, and GTM —bringing back insights from teams building with tools like OpenAI, Anthropic, and custom agent stacks to influence roadmap and positioning
- Experience working with AI-native products, developer tools, and a point of view on where this space is going
- Strong technical curiosity (and ideally fluency) in areas like LLM evals, agent architecture, and context management
- A bias toward building over talking—you’d rather ship a demo, test it with real users, and iterate than debate messaging in a doc
- experience in developer tools, AI/ML, or highly technical products •
- Experience leading product launches and driving cross-functional alignment across Product, Engineering, Sales, and Customer Success
- Demonstrated ability to translate technical concepts into clear positioning and messaging that resonates with target audiences •
- Experience working with or marketing to technical buyers such as developers, data teams, or AI product teams
- Strong communication skills and the ability to adapt messaging based on audience, context, and market maturity Our values:
- Our customers love us! They've said we're the #1 product analytics solution for 23 quarters in a row on G2.
- We care a lot about product innovation. We've made significant investments in talent and infrastructure to build the most powerful AI analytics platform on the market.
Experience
- 6–7+ years of product marketing
Benefits
- Amplitude’s Commitment to Diversity Equity & Inclusion (DEI): Amplitude believes that diversity enables the creation of better products, improves the ability to solve complex problems, and drives more powerful solutions.
- We care about the well-being of our team: We offer competitive pay and
- benefits packages that reflect our commitment to the health and well-being of our Ampliteers.
- Excellent Medical, Dental and Vision insurance coverages, with 100% employer-paid premiums for employee Medical, Dental, Vision on select plans
- Flexible time off, paid holidays, and more
- Generous stipends to spend on what matters most to you, whether that’s wellness (monthly), commuter transit/parking (monthly), learning and development (quarterly), home office equipment (annual), and much more Excellent Parental
- benefits including: 12-20 weeks of Paid Parental Leave, Carrot Fertility Benefits/Adoption/Surrogacy support, Back-up Child Care support
- We give back to our communities. We give every Ampliteer a charitable giving grant and paid volunteer time off.
- Salary range: $276,000 - $415,000 total target cash (inclusive of bonus or commission)
Contact
- Learn more at amplitude.com .
- Any emails from the Amplitude recruiting team will come from an @ amplitude.com email address.
Additional details
- Ranked #1 across multiple categories in G2’s Winter 2026 Report, Amplitude is the best-in-class solution for product, data, and marketing teams.
- As an organization, we deliver for our customers by living our values.
- We operate from a place of humility, take ownership of problems and successes, approach challenges with a growth mindset, and put our customers at the center of everything we do.
- We strive to create an environment of inclusion—one focused on psychological safety, empathy, and human connection—that will allow employees of all backgrounds to thrive.
- Our Agents can investigate, create signals and surface patterns nobody thought to look for.
- As our Principal Product Marketing Manager for Agents, you’ll define how we tell that story to the market—from our agent capabilities themselves to the observability layer that helps teams understand if their agents are actually driving results.
- You’ll shape how developers, product teams, and enterprise buyers think about agents, observability, and evaluation.
- If you’d rather define a category than inherit one, you’ll feel right at home.
- As a Principal Product Marketing Manager, you will:
- Turn deeply technical concepts into market-shaping narratives —connecting agent architecture (LLM evals, context engineering, tracing, orchestration) to business impact