marketing
Posted 12 hours agoField Marketing Principal
at Epocare
United KingdomOn-site
Responsibilities
- Lead the planning and orchestration of integrated multi-channel campaigns across digital, events, content and social to deliver a consistent customer experience.
- Develop and execute targeted Account-Based Marketing (ABM) strategies for strategic accounts, partnering with sales to deliver personalised engagement that accelerates opportunity creation and progression.
- Define success metrics and develop actionable dashboards using Salesforce, Tableau and marketing analytics to optimise investment decisions and clearly demonstrate marketing's contribution to business growth.
Requirements
- Leverage marketing technology, AI-enabled tools and automation to improve campaign effectiveness, operational efficiency and customer experience.
- experience in B2B marketing, with a proven track record of developing and delivering integrated demand generation and field marketing programmes.
- Experience within enterprise software, SaaS or technology organisations, with an understanding of complex sales cycles and multiple buying personas.
- Experience in manufacturing, distribution or industrial technology markets is advantageous. Hands-on field marketing
- experience supporting regional sales teams and aligning marketing activity to commercial objectives.
- Experience delivering integrated marketing programmes across multiple European markets is highly desirable.
- Bachelor’s degree in marketing, business or a related discipline (or equivalent experience).
- An MBA is advantageous.
- Working knowledge of Account-Based Marketing (ABM) strategies and targeted demand generation.
- experience using marketing and CRM platforms (e.g.
- Salesforce, Tableau or equivalent) to measure performance and drive optimisation.
- Excellent project management skills with the ability to manage multiple priorities across a complex, matrixed organisation.
- Strong understanding of modern digital marketing channels, marketing automation and evolving best practices, including AI-enabled marketing tools.
- Join 5,000 talented professionals in creating a world of better business through data, AI, and cognitive ERP.
- From software engineers who command the latest AI technology to business development reps who help us seize new opportunities, the work we do matters.
Experience
- What You Will Need to Succeed: 8+ years'
Benefits
- And that success really matters, because we’re the essential partners for the world’s most essential businesses—the hardworking companies who make, move, and sell the things the world needs. Competitive Pay &
- Work-Life Balance: Policies built on mutual trust and support, encouraging time off to rest, recharge, and reconnect.
Additional details
- Responsibilities Develops and executes integrated, omni-channel marketing plans that align with regional business objectives and the wider EMEA field marketing strategy.
- Contribute to the development of UKI and European field marketing strategies by providing market insight, campaign performance analysis and recommendations based on customer, sales and industry intelligence.
- Translates regional marketing strategy into impactful campaigns that support pipeline generation, customer engagement and revenue growth.
- Uses commercial insight, market intelligence and campaign performance to recommend adjustments that optimise marketing investment and improve business outcomes.
- Take ownership of regional marketing performance, with accountability for pipeline creation, pipeline acceleration, conversion and marketing-influenced revenue.
- Proactively identifies emerging marketing trends, technologies and best practices, recommending innovative approaches that enhance campaign effectiveness and improve the customer experience.
- Skill That Can Set You Apart: Strong commercial acumen with the ability to align marketing initiatives to business priorities, pipeline growth and revenue outcomes. Demonstrated
- experience designing, executing and optimising integrated multi-channel marketing campaigns.
- Confident communicator with strong presentation, influencing and stakeholder management skills across all levels of the business.
- We help businesses stay future-ready by connecting people, processes, and technology.