design
Posted 2 hours agoSr. Director, Product Design
at HighLevel
United StatesRemote
Responsibilities
- Product and design scopeYou will lead design strategy and execution across a broad set of interconnected product experiences.
- Design system leadership Own the evolution of HighLevel's bespoke design system as a practical product accelerator, not just a library of components Partner with design system, product design and engineering leaders to mature shared patterns, component quality, interaction standards and contribution models Work horizontally across many product teams and functions to turn a new design system into a shared way of building, aligning designers, PMs, engineers and go-to-market partners around consistent
- Craft and product quality Define, model and scale a high bar for visual craft, interaction quality, product design thinking and end-to-end usability Coach design managers and senior ICs on how to recognize, critique and improve the quality of design work before it reaches customers Create critique rituals, quality reviews and launch-readiness practices that improve outputs without slowing teams down unnecessarily Ensure major launches are grounded in clear user needs, durable interaction patterns,
- Portfolio design leadership Lead design across multiple product teams and product lines, ensuring the work connects into a coherent platform
- Design organization leadership Build, coach and retain a high-performing design team capable of operating at HighLevel's speed and scale Hire exceptional design talent, elevate existing designers and create clear growth paths for managers and individual contributors Performance manage thoughtfully and directly when designers need additional support, clearer expectations or role calibration Lead senior designers and design managers through direct feedback, career development, performance calibration and
Requirements
- About usHighLevel is an AI-powered business operating system that gives agencies, entrepreneurs and SMBs the infrastructure to build, automate and scale.
- The ideal candidate has superb visual craft skills, world-class interaction and product design instincts, strong systems thinking and the ability to teach those standards to managers and individual contributors.You will partner closely with Product, Engineering, Data, Marketing, Sales, Customer Success and executive leadership to turn company strategy into cohesive, intuitive and commercially impactful product experiences.
- experience principles, customer journeys, design priorities and measurable outcomes Identify opportunities to unify fragmented workflows into cohesive, AI-powered experiences that help customers move faster and get better results Represent the customer, the end-to-end
- Growth, data and business impact Use research, analytics, experimentation and customer feedback to identify opportunities and evaluate design impact Drive improvements in activation, adoption, conversion, retention, expansion, customer ROI and overall product usability Partner with Growth, Marketing, Sales and Customer Success to understand customer segments, buying journeys and value realization moments Ensure design decisions balance customer value with measurable business outcomes 7. AI and platform
- experience innovation Shape how AI and automation show up across HighLevel's product
- experience in ways that are useful, trustworthy and easy to adopt Help move product experiences from standalone tools toward intelligent workflows that can guide, recommend and execute for customers Partner with product and technical leaders to define interaction patterns for AI-powered workflows, assistants, recommendations and generated content Ensure AI experiences remain understandable, controllable and aligned with customer goals 8.
- experience in product design, UX or related product
- experience leading design across large, complex B2B SaaS, platform or multi-product ecosystems Superb visual craft skills and world-class interaction and product design instincts, with the ability to raise the quality of work across a team Demonstrated
- experience building, evolving or accelerating adoption of a design system across multiple product teams Demonstrated ability to lead senior individual contributors and design managers across multiple teams or product areas Strong portfolio of work showing product strategy, systems thinking, design craft, measurable customer impact and business outcomes Deep
- experience with complex workflows, information architecture, interaction design, design systems, research and experimentation Proven ability to hire excellent designers, elevate existing talent and performance manage team members who need additional support Strong product and business acumen, with fluency in metrics such as activation, adoption, conversion, retention, expansion, churn, LTV and customer ROI
- Experience partnering with Product, Engineering and Data leadership to define strategy, priorities, roadmaps and success measures Strong executive communication, storytelling and stakeholder management skills Comfort operating in fast-paced, ambiguous environments with distributed teams and high ownership expectations Nice to have
- Experience designing for agency platforms, CRM tools, marketing technology, sales automation, lead generation, commerce, payments or SMB software
- Experience with product-led growth, lifecycle design, monetization, onboarding, activation or retention systems
- Experience shaping AI-powered product experiences, automation workflows or intelligent assistants
- Experience leading design through a period of rapid scale, design-system maturation, platform consolidation or major product transformation Familiarity with experimentation frameworks, growth metrics, customer analytics and mixed-method research practices
- Your work will directly influence customer success, product quality, design-system maturity, team scale and the future of AI-powered business software for agencies and SMBs.
- Why HighLevel Own design strategy for some of the most impactful product experiences in the company Lead and scale a growing product design organization Evolve and drive adoption of a bespoke design system across a broad product platform Raise the bar for craft, interaction quality and product design excellence at scale Shape AI-powered workflows and platform experiences used by millions of businesses Partner with a passionate, product-driven team solving meaningful customer problems Work in a global,
Experience
- Qualifications 10+ years of
- experience disciplines, including 5+ years leading design teams Proven
Benefits
- responsibilities 1. Vision and portfolio strategy Define and communicate a compelling design vision for a large, integrated product portfolio Translate company and product strategy into
Additional details
- Today, HighLevel supports SMBs across 150+ countries, fueling community-driven growth rooted in real customer outcomes.To date, businesses operating on HighLevel have generated over $7 billion in ecosystem value, demonstrating the impact of shared infrastructure at scale.
- By centralizing conversations, automation and intelligence into one system, we help businesses move faster, reduce complexity and execute efficiently.Behind the platform, HighLevel powers more than 4 billion API hits and 2.5 billion message events daily.
- With 250 terabytes of distributed data, 250+ microservices and over 1 million domain names supported, our architecture is built for performance, resilience and long-term scalability.
- Our peopleWith over 2,000 team members across 10+ countries, HighLevel operates as a global, remote-first organization built for speed and ownership.
- We value initiative, clarity and execution, creating space for ambitious people to build systems that support millions of businesses worldwide.
- Here, innovation thrives, ideas are celebrated and people come first, no matter where they call home.
- Our impactEvery month, HighLevel enables more than 1.5 billion messages, 200 million leads and 20 million conversations for the more than 1 million businesses we support.
- Behind those numbers are real people building independence, expanding opportunity and creating measurable impact.
- We’re proud to be a part of that.Learn more about us on our YouTube Channel or Blog Posts Role overviewWe are seeking a Senior Director, Product Design to lead design strategy, execution, design-system adoption and craft quality across one of HighLevel's most strategic product portfolios.
- This leader will shape how agencies, entrepreneurs and SMBs acquire customers, launch businesses, manage clients, sell products and services, automate work and measure outcomes.This is a senior design leadership role for someone who can operate across a broad, highly integrated platform while raising the bar on the details that make products feel exceptional.