marketing
Posted 4 days agoProduct Marketing Manager, Apps and Ecosystem
at Stripe
Seattle, United StatesOn-site
Responsibilities
- Define the value proposition of the App Marketplace and broader partner ecosystem for developers, customers, partners, and internal teams—building distinct messaging for both supply-side partners (those building on Stripe) and demand-side users (those adopting solutions).
- Build messaging and competitive positioning frameworks that show how our ecosystem extends Stripe's core products and differentiates us vs. alternatives.
- Collaborate with Partner Marketing on case studies, demand gen, and narratives that showcase ecosystem adoption and network effects.
- Develop GTM playbooks, solution briefs, pitch decks, and battlecards so field teams can sell ecosystem and Marketplace solutions.
- Track adoption performance (app installs, Projects activation rates, partner-sourced pipeline, app builds, extension adoptions etc.), benchmark against competitors, and provide insights to product and partnerships teams on where to invest.
Requirements
- Our Product Marketing team’s mission is to generate customer insights that inform Stripe’s product strategy, lead go-to-market for our suite of products, and create and execute campaigns to drive product growth.
- We're looking for an experienced Product Marketing Manager to own the positioning, messaging, and go-to-market strategy for Stripe Apps, Stripe Projects, the App Marketplace, and the broader partner ecosystem.
- You're practiced in qualitative research methods — user interviews, survey design, synthesis — and know how to turn what you hear from customers into strategic inputs that sharpen messaging and prioritize programs.
- You understand how marketplaces and ecosystems create compounding value. AI-fluent.
- You actively use AI tools to accelerate research, content creation, and analysis.
- You're curious about how AI is reshaping ecosystems and marketplaces, and you bring that lens to your positioning work.
- At least 3-5 years of marketing or go-to-market
- experience in a B2B SaaS or platform environment.
- Experience working cross-functionally with product, partnerships, and sales teams.
- Demonstrated ability to develop product positioning and messaging frameworks, with
- Familiarity with partner program structures and how marketplaces drive distribution and adoption. •
- Experience working with the startup founder or developer audience.
- Background in payments, fintech, or infrastructure platforms.
- Enough technical literacy to navigate API documentation and work credibly with developer-facing products and partners — comfortable translating integration patterns into user-facing messaging.
- Familiarity with ecosystem or marketplace metrics such as app adoption rates, marketplace attach, partner-sourced pipeline, or partner program health indicators.
Experience
- 5-7 years of relevant work
Benefits
- qualifications are a bonus, not a requirement. A storyteller.
Additional details
- Stripe is a financial infrastructure platform for businesses.
- Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities.
- Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead.
- That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career. About the team
- Product Marketing is a global team of capable, friendly, user-oriented marketers, partnering closely with Stripe’s world-class product and engineering teams.
- Product Marketing is a highly cross-functional role at Stripe, partnering closely with Product and Engineering, Sales, Design, Developer Relations, and Communications to name a few.
- Different from many other Product Marketing teams, our team is focused on Stripe's full product portfolio—translating the breadth of what Stripe builds into clear narratives and product experiences across web, dashboard, mobile, docs, and developer tools. What you’ll do
- This is a combined role that sits at the intersection of product, partnerships, and marketing — responsible for defining how the world sees Stripe's ecosystem of apps, integrations, and partner solutions as a strategic differentiator.
- Partner with Product, Partnerships, PMM, and Partner Marketing to launch new Apps, Marketplace categories and partner solutions — ensuring they're woven into product launches and big moments (Sessions, Tour, announcements).
- Engage Analyst Relations to elevate Stripe's ecosystem visibility externally. Who you are