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Posted 3 weeks agoPaid Advertising Strategist
ColombiaHybrid
Responsibilities
- Lead execution of optimizations with regards to performance improvements relative to goals
- Manage all client budgets and/or advise on budget changes based on your expertise
- Effectively own strategic communication internally for client teams
- Execute performance reporting A-Z with excellent presentation creation capabilities
- Utilize and leverage Power Digital's Nova ecosystem as it relates to your department Role Requirements:
Requirements
- ***Proficiency in spoken and written English at an advanced level is required for this role. A day in the life:
- As the Strategist, you are excellent at providing insights and forward-thinking strategy to clients on an ongoing basis, and have a strong understanding of your service’s strategy and the levers to pull to drive performance Responsibilities:
- Complete understanding of the marketing funnel and how to execute via paid social and paid media
- Full understanding of the eCommerce model and lead gen strategies
- Ability to navigate roadblocks and adapt strategy to changes in landscape to achieve desired results
- Employ AI technologies to enhance and optimize business processes
- experience with Direct Response marketing; specifically in E-Commerce, Lead Gen or B2B Minimum 2 years of
- experience with Meta Ads for direct response campaigns
- experience with Search Engine Marketing Specifically having
- experience with campaign development and optimization processes such as bid optimization, keyword research, and ad copy development
- experience in one or more of the following additional campaign types: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns & Bing Ads
- Proficiency in Google/Microsoft Office Suite(s)
- Proficiency in Google Analytics
- Strong understanding of full-funnel marketing and paid media’s place in the funnel
- Other skills required:
- Strong work ethic and ability to learn quickly and independently
- Most Important Things (MITs):
Experience
- 2-3 years of digital marketing experience. 1-2 years in agency setting Minimum 2 years of
Benefits
- Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services.
- $9.5k team-member EBITDA
- Benefits & Perks :
- Base salary + commission opportunities Medical Bonus
- 15 paid vacation days (PTO) per year
- Paid Social Security
- Quarterly awards including prize money and recognition for outstanding performance
- These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training.
Contact
- All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/ .
- If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at recruiting@powerdigital.com before taking any further action in relation to the correspondence.
Additional details
- We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world.
- As a people-first firm, we value diversity in backgrounds and experiences.
- We strongly believe our people and culture are key to our success.
- Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.
- Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.
- At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.
- Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.
- As the Paid Advertising Strategist, you are responsible for owning the execution, performance, and growth of campaigns within your book of business.
- You are oriented towards the clients’ business success, tying your efforts to the greater business goals.
- You are self-started and autonomously own your responsibilities.