GTM Engineer - Demand Generation

Hybrid In Santa Clara, United StatesHybrid

Responsibilities

Scale Execution across channels to improve coverage.
Optimize and refine ongoing campaigns to ensure we are squeezing efficacy out of every touchpoint. What you'll do
Execute and optimize full-funnel demand generation programs across paid media and owned channels.
Lead the day-to-day management of paid media, audience targeting, creative rotation, pacing, and bid strategies.
Drive ABM campaigns (1:Many, 1:Few, and 1:1), collaborating with SDRs, design, and content to engage key accounts.
Run diagnostics across the funnel, report campaign performance, and implement A/B and multivariate tests.

Software has entered an era where humans and AI build side by side.
As the team responsible for bringing in qualified leads and nurturing them across the funnel, we directly impact revenue and go-to-market success. About the Role
If juggling timelines, audience lists, and bid strategies sounds like your wheelhouse, we’d love to see how you can help us hit the next level of growth at HackerRank.
You excel at connecting strategy with hands-on execution across channels and tools.
You have a track record of driving pipeline growth through high-performing ABM programs.
experience in B2B demand generation or growth marketing (agency or SaaS side).
Hands-on expertise managing LinkedIn Ads and at least one other paid platform (Meta, Reddit, etc.). Proven
experience running 1:Many, 1:Few, and 1:1 ABM campaigns with measurable results.
Fluency with CRM and marketing automation platforms (e.g. Salesforce, HubSpot).
Strong skills in reporting, attribution modeling, and funnel diagnostics (pivot tables, UTM tracking, etc.). •
Experience with APIs, webhooks, dashboarding, ETL, light creative tools (Figma/Canva), or LLM automation.

You bring a rare combination of technical fluency, cross-functional collaboration, and campaign hustle. You you bring 5+ years of