Define and own Marqeta's B2B marketing attribution strategy and partner with RevOps and Finance to land a measurement framework that Sales and the C-suite trust and use
Build the connective tissue between marketing programs, media investments and revenue outcomes: pipeline sourced, pipeline influenced, deal velocity, win rate by segment, and CAC by channel
Lead a team of marketing analysts, establishing operating rhythms, analytic standards, and career development frameworks
Own executive-level marketing reporting to the CMO, CFO, and Board: translate complex data into clear narratives about where marketing is creating enterprise value
Build and maintain the marketing data infrastructure in partnership with Data Engineering, ensuring clean, unified data across Salesforce, Marketo, paid channels, and intent platforms
Develop forecasting models that project Enterprise NAL pipeline contribution from marketing investments, informing quarterly planning and headcount decisions
Lead the marketing org's AI and automation strategy for analytics, identifying where machine learning, predictive scoring, and AI-generated insights can accelerate speed-to-insight
Establish a culture of experimentation by designing statistically valid tests across channels and campaigns, and building institutional knowledge from results Who You Are
Requirements
Marqeta is seeking a Director of Marketing Analytics to serve as the intelligence backbone of our go-to-market engine.
You know how to build models that earn trust from Sales leadership and the CFO, not just satisfy marketing curiosity.
Serve as a senior strategic voice in GTM planning, bringing data-driven POVs to budget allocation, channel strategy, ICP prioritization, and campaign investment decisions
Experience with complex B2B GTM motions including ABM, enterprise sales cycles, partner-influenced deals, and multi-stakeholder buying journeys
Deep expertise in B2B attribution modeling: you understand the fundamental challenges of attributing revenue in long sales cycles with multiple buying group touches, and you have built models that balance rigor with organizational adoption
Strong command of how marketing fits into the full revenue engine — you can speak fluently with Sales, Finance, and RevOps about pipeline, coverage ratios, CAC, LTV, and go-to-market efficiency
Proven ability to influence strategy: you don't just report what happened, you shape what happens next.
Proficiency with the core marketing and revenue tech stack: Salesforce, Marketo (or HubSpot), BI tools (Tableau, Looker, or equivalent), data warehousing (Snowflake, BigQuery, or similar), and familiarity with ABM/GTM software (Demandbase, 6Sense, etc)
Strong proficiency in SQL and
experience working directly with warehouse data to validate models, investigate anomalies, and support ad hoc analysis
Comfortable with statistical modeling, regression analysis, and cohort analysis — you know when to use a model and when a well-structured spreadsheet is more persuasive
Experience in fintech, payments, embedded finance, SaaS, or financial services strongly preferred
Familiarity with AI/ML applications in marketing analytics — predictive lead scoring, churn modeling, anomaly detection — and a point of view on where these create real leverage vs. hype
– Solve for the Customer: With a deep understanding of our customers' business and empathy for their needs, we deliver products and services that drive their success.
– Make it Count: We drive forward with focus and agility. With a sense of urgency and purpose, we get the job done, and done right.
Experience
10+ years in Enterprise B2B marketing analytics, GTM analytics, or growth analytics, with at least 3 years in a people leadership role •
Benefits
Offer! Compensation and Benefits
Compensation is aligned according to three tiers within the United States:
Premium : Slightly elevated from the National tier, and oriented toward a narrower set of higher cost-of-living areas, such as Los Angeles CA and Seattle WA
Premium Plus : A tier for the most expensive working areas, like the San Francisco Bay area and New York City.
When determining salaries, we consider several factors including, but not limited to, skills, prior experience, and work location. The new-hire base salary range for this position is:
National: $200,000 - $250,000
Premium: $207,000 - $258,800
Premium Plus: $214,100 - $267,600
We also believe in recognizing the contributions of our people. That's why we award annual bonuses to eligible employees, rewarding both individual performance and the success of the entire company.
Along with monetary compensation, Marqeta offers
Multiple health insurance options
Flexible time off – take what you need
Retirement savings program with company contribution and after tax contributions
Equity in a publicly-traded company and an Employee Stock Purchase Program
Family-forming benefits, fertility support, and up to 20 weeks of Parental Leave
Monthly stipend to support our remote work model
Annual “development dollars” to support our people growth and development About Marqeta
Additional details
This is a senior leadership role for someone who doesn't just measure marketing — they shape it.
You will define how Marqeta understands marketing's contribution to revenue, build the analytical infrastructure and team to prove it, and partner across Marketing, Sales, Finance, and Revenue Operations to influence how we invest, prioritize, and grow.
You will own the full analytics remit for marketing: multi-touch attribution across a complex, Enterprise B2B buying journey, pipeline contribution and influenced revenue modeling, channel performance, campaign effectiveness, and executive-level reporting.
Critically, you understand that attribution in B2B is a strategic narrative as much as a technical one.
We work Flexible First . This role can be performed remote within the United States or from our Oakland, CA or New York City offices. We’d love for you to join us!
NOTE: if you are based within 35 miles of our Oakland, California, New York City (Midtown) or London office, you will be expected to be in-office 2 days / week.
The Talent team will share more details if selected for the Recruiter Interview.
Partner with Demand Generation, Product Marketing, and Brand teams to design measurement frameworks and testing protocols.
You've used data to shift budget (such as Events, Paid Media, etc), change channel mix, or redirect a program — and you can point to the outcome
Strong communicator who can translate analytical complexity into executive-level narratives without losing nuance •