marketing
Posted Apr 9Director, Community & Membership Growth
New York, United StatesOn-site
Responsibilities
- Build the Sell It community into the most active, valuable, and motivating space in real estate for ambitious agents
- Design and run programming that creates daily habits, not passive scrolling
- Own the content and engagement rhythm inside the community platform alongside the Content team, ensuring members have clear reasons to participate consistently
- Identify what drives members to take action and build systems around it,e.g. prompts, challenges, recognition, and community habits that reinforce momentum
- Design and execute a milestone recognition framework that celebrates key wins (first deals, program completion, etc.) to drive motivation, accountability and retention
- Track member behavior inside the platform and identify at-risk members early, and implement interventions that improve retention
- Build and manage upsell pathways from Starter to Member to Group Coaching to PRO
- Close the loop between what members need and what the platform delivers
- Own growth across paid and non-paid membership, with clear accountability for community-led conversion, retention, and member progression.
- Drive conversion from free to paid across Starter and Member tiers by improving activation, participation, and value early in the member journey
- Identify and act on patterns in the first 14 days that influence activation, engagement, and conversion
- Build and execute strategies that grow the paying base month over month and increase member progression through the ecosystem
- Own the Circle platform experience, including backend flows, automations, events, and personalization
- Build and optimize onboarding sequences that create clarity and momentum in the first 14 days
- Identify AI-powered personalization opportunities inside the community platform
- Manage tagging, segmentation, and member data to enable smarter targeting, improved lifecycle communication, and more personalized member experiences
Requirements
- experience in community management, membership growth, or customer success within a subscription or membership-based business
- Deep understanding of community platforms;