Demand Generation Manager, ABM

Americas, United StatesRemote

Responsibilities

Run competitor takedown campaigns targeting priority accounts — building the playbooks, messaging, and offers that give our sales team an edge in competitive deals against Marketo, Klaviyo, Braze, and others
Scale the ABM program in North America — running direct mail, gifting, survey, and targeted offer campaigns against priority accounts, working hand-in-hand with sales to move deals forward
Build and iterate on ABM plays that break through the noise — personalized content, sequenced outreach, and creative tactics tailored to high-value accounts and segments
Develop coordinated post-campaign follow-up strategies in lockstep with sales — not just launching plays but owning what happens after
Support targeted field events and executive experiences in North America as part of the broader ABM strategy What success looks like
Build repeatability: Launch experiments and convert the successful ones into "always-on" tactics
Track record of success in creating and scaling demand programs in B2B SaaS Hands-on

Customer.io powers automated communication that people actually want to receive.
Data with heart. You use analytics to tell stories and drive decisions — not just to report numbers.
experience competing against Marketo, Klaviyo, Braze, or similar
experience running ABM programs end-to-end - from account selection and campaign design through to pipeline reporting •
Experience with direct mail, gifting, and physical campaign execution (tools like Postal, Sendoso, or similar)
Knowledgeable and experienced using marketing, sales, and ABM tools like Salesforce, Customer.io , Hubspot, Marketo, Usergems, Zoominfo, and/or Salesloft.

Familiarity with the MarTech competitive landscape is a strong plus — existing context on where Customer.io competes will accelerate ramp Compensation & Benefits
We believe in transparency. The starting salary for this role is $106k-$128k USD , depending on