Product Marketing Manager

United StatesRemote

Responsibilities

Support the development of personas by gathering and synthesizing customer, sales, and market insights.
Support video content development, including scripting, coordinating with subject matter experts, and working with creative teams.
Ensure content aligns with overall product messaging and clearly communicates customer value. Product Launches
Support execution of repeatable launch processes and post-launch learnings. Sales Enablement

Deployed by over 85 health plans, including many of the top 20, and representing more than 270 million lives, Machinify brings together a fully configurable and content-rich, AI-powered platform along with best-in-class expertise.
You’ll play a key role in improving how our products are understood by customers and enabling sales and go-to-market success. Key
Translate complex AI-powered capabilities into clear, defensible value propositions for payer audiences (executive, clinical, operations, and payment integrity).
Experience in product marketing (or adjacent GTM roles with heavy messaging/content ownership), ideally in B2B SaaS and/or healthcare technology companies. Demonstrated
experience supporting messaging, content creation, or product launches in a cross-functional environment. •
Experience partnering closely with product, operational, and sales counterparts. Personal Attributes

We’re constantly reimagining what’s possible in our industry, creating disruptively simple, powerfully clear ways to maximize financial outcomes and drive down healthcare costs.
Credible, Customer-Focused Storytelling: Balances ambition with accuracy; aims for defensible, trustworthy narratives in a high-stakes healthcare context.
The salary range is for Base Salary.
Compensation will be determined based on several factors including, but not limited to, skill set, years of experience, and the employee’s geographic location.

Machinify is a leading healthcare intelligence company with expertise across the payment continuum, delivering unmatched value, transparency, and efficiency to health plan clients across the country.
We are seeking a motivated and hands-on Product Marketing Manager to support the development of our product marketing function as Machinify evolves from services-based offerings to a unified, scalable tech platform model.
This is a builder role for someone excited to learn by doing.
You will work closely with Product Marketing leadership and cross-functional partners to build foundational assets, support product launches, and help translate complex capabilities into clear, compelling messaging.
Messaging & Positioning (Support & Execution)
Assist in developing and refining product messaging, positioning, and value propositions across the platform –so buyers and the people who influence them understand “why Machinify” and “why now.”
Partner with product, sales, and operations teams to incorporate feedback into messaging and content.
Help map customer pain points and workflows across the payment integrity lifecycle.
Video-Forward Storytelling & Core Asset Library
Potential output includes product explainers, “what it is/why it matters” modules, release highlights, and buyer-specific narratives that reduce time-to-understanding.