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Posted Jan 1Senior Social Media Specialist
at Mindvalley
MalaysiaRemote
Responsibilities
- PERFORMANCE & OPTIMIZATION - Track KPIs across all channels (engagement, reach, retention, shares, watch time). - Lead regular content reviews and team retrospectives based on platform insights. - Implement structured testing (e.g., hook/thumbnail iterations, A/B copy tests) to optimize reach and retention.
- CROSS-FUNCTIONAL COLLABORATION - Work closely with Product Marketing, Brand, Growth, Editorial, and Video teams. - Represent the Social Media team in cross-functional meetings and campaign planning sessions. - Coordinate social support for launches, events, influencer campaigns, and editorial features. KEY
Requirements
- A key function of this role is integrating social content with Mindvalley’s wider organic strategy, including close collaboration with SEO and content teams to maximize reach, discoverability, and engagement.
- REQUIREMENTS - 6+ years in social media or content marketing roles, with 2+ years in people management or senior creative leadership. - Deep understanding of TikTok, Instagram Reels, YouTube Shorts, and LinkedIn — including algorithms, trends, and storytelling nuances. -
- Experience managing social strategy across multiple channels and scaling output through teams or pods.
- - Strong understanding of SEO fundamentals, content search behavior, and cross-channel distribution principles.
- - Adept with content tools like Notion, CapCut, Adobe Suite, and AI-powered platforms (ChatGPT, Trendpop, Opus Clip, etc.).
- - Analytical and strategic thinker with the ability to interpret data and adjust content plans accordingly.
Benefits
- Mindvalley is an equal opportunity employer and does not discriminate on the basis of race, colour, religion, gender identity or expression, national origin, age, disability, marital status, sexual orientation, or any other legally protected status.
Additional details
- ABOUT THE ROLE The Senior Social Media Specialist is a senior strategic and operational role responsible for driving the performance, growth, and creative excellence of Mindvalley’s global social media presence.