marketing
Posted 4 weeks agoStrategic Partner Co-Marketing Lead
New York City, United StatesOn-site
Responsibilities
- Develop quarterly and annual GTM plans that drive awareness, pipeline, and customer engagement for both organizations
- Lead the development and execution of integrated co-marketing campaigns, including:
- Ensure consistency and strength of a cohesive joint narrative across all touchpoints
- Manage timelines, deliverables, and stakeholder alignment across both organizations
- In collaboration with Events teams, plan and execute co-marketing activations at flagship events (owned and partner-led), including:
- Collaborate with Events teams to maximize visibility and engagement at key industry moments
- Source and develop compelling case studies and testimonials that highlight the impact of the partnership
- Support and scale co-marketing best practices across additional strategic and ecosystem partners
- Identify new opportunities for cross-partner collaboration and storytelling
- Collaboratively define success metrics and track performance across co-marketing initiatives (e.g., engagement, pipeline, influence)
- Analyze results and optimize programs to improve impact and ROI
- Collaborate with Sales Enablement and Marketing to develop processes, best practices, and playbooks to scale the partnership and enable other teams to speak and contribute to it What You Bring: 5+ years of
Requirements
- We’re hiring a Strategic Partner Co-Marketing Lead to own and grow one of our most high-profile partnerships, driving integrated go-to-market (GTM) initiatives that expand reach, influence, and revenue impact for both organizations.
- experience in B2B marketing, partnership marketing, or co-marketing roles
- experience managing strategic partnerships and executing joint GTM initiatives •
- Experience leading integrated campaigns across content, digital, and events
- Ability to remain agile and operate both strategically and tactically in a fast-paced environment
- Strong storytelling and messaging skills, with the ability to craft compelling narratives across brands preferred
- Key Knowledge Required •
- Experience working in Salesforce, Google Suite, and within project management tools like Asana and Jira •