marketing
Posted 3 weeks agoProduct Marketing Manager
at ENSEK
Nottingham, United KingdomRemote
Responsibilities
- Own the go‑to‑market strategy for ENSEK Flex, defining target segments, buyer personas, competitive context, and a commercialisation roadmap aligned to product development. •
- Develop and steward differentiated positioning and messaging for the Flex platform and its component solutions, translating complex technical capabilities into commercially resonant value propositions. •
- Enable Sales to sell Flex effectively by creating high‑-impact sales enablement, including discovery frameworks, battle cards, objection handling, ROI narratives, and competitive-positioning tools. •
- Maintain a live view of the market and competitive landscape, including energy flexibility platforms, aggregators, OEM‑led propositions, and regulatory developments across ENSEK’s current and future markets. •
- Lead launch planning and commercialisation for significant Flex capabilities, integrations, and milestones, ensuring strong framing, appropriate launch approaches, and sales readiness. •
Requirements
- experience through automation and AI‑driven insight, all underpinned by modern, cloud‑native architecture.
- This is a senior go‑to‑market (GTM) Product Marketing Manager role for ENSEK Flex, ENSEK’s cloud‑native energy flexibility platform.
- Apply AI tools thoughtfully to scale research, content creation, analysis, and testing, while retaining full ownership of judgement, quality, and output. Key Outcomes •
- A continuously refreshed, actionable understanding of the energy flexibility market, influencing both GTM execution and product direction. •
- experience in product marketing within a B2B software or technology environment, with end‑to‑end ownership of positioning, messaging, and sales enablement. •
- Deep domain expertise in energy flexibility, distributed energy resources, or adjacent smart energy markets, with the ability to engage credibly with technical experts and senior buyer audiences. •
- Experience working closely with Sales, with a clear understanding of how enablement supports real buying processes and pipeline movement. •
- experience using generative AI tools to accelerate product marketing work while maintaining strong editorial, strategic, and quality standards. Company Benefits •