other
Posted 2 weeks agoSr. Demand Generation Manager
at pendo
San Francisco, Ca / New York, Ny / Raleigh, United StatesHybrid
Responsibilities
- Track record of identifying segment-level opportunities and bringing them to leadership with a point of view, rather than waiting to be asked. •
Requirements
- This role builds and executes integrated, omnichannel campaigns across paid media, email, events, ABM, outbound, and web while using AI to automate workflows, enrich data, and create operational efficiencies.
- AI-enabled campaign operations: Use AI to build and automate campaign workflows, including account enrichment, intent-based triggers, and personalized outreach sequences.
- You're AI-curious - genuinely.
- You're not using AI tools occasionally.
- We want someone who sees AI as a multiplier, not a shortcut. Must-haves
- experience building with AI tools, including workflows, enrichment pipelines, and automation logic. This
- experience must go beyond prompting and show the ability to build systems. Direct
- experience partnering with sales teams, including AEs and front-line managers. You know how to work with sales to sharpen strategy, not just hand off leads.
- Proficiency in Salesforce and Marketo, with the ability to pull your own data and build your own reports.
- Strong analytical instincts and the ability to read funnel and opportunity data, identify what is broken, and translate insights into action.
- Exceptional communication skills, including the ability to write campaign copy, build a strategic brief, and present performance data to senior leadership. Nice-to-haves
- experience in a high-growth SaaS company with an upmarket or enterprise motion. Hands-on
- experience with Clay, Nooks, or similar AI-native prospecting and enrichment tools.
- Familiarity with intent and ABM platforms such as 6sense.
- Experience working with or alongside SDR and BDR teams to align campaign strategy with outbound execution.
- experience with software. Come join one of the fastest-growing startups, supported by best-in-class institutions like Battery Ventures, Salesforce Ventures, Spark Capital and Meritech.
- Pendo Core Values: Bias to Act, Hone Your Craft, The Team is Pendo, and Maniacal Focus.
Experience
- 3+ years of B2B demand generation experience, including
- 5+ years of B2B demand generation
Benefits
- Compensation: The expected salary range for this role to be performed in San Francisco, CA or New York, NY is $145,400 - $175,000.
- The expected salary range for this role to be performed in Raleigh, NC is $132,200 - $159,000.
- Benefits: Pendo offers highly competitive, employer-heavy coverage in the United States, including $0 premium options, strong 401(k) match, equity, and flexible time off.
Contact
- If you think you may require an accommodation for any part of the recruitment process, please send a request to: accommodation@pendo.io.
Additional details
- Pendo's demand marketing team builds campaigns that create and accelerate pipeline for the sales organization.
- The team develops sharp product positioning, identifies new ways to differentiate Pendo in the market, and connects marketing activity directly to revenue impact.
- This work is especially critical for the enterprise segment, where strong insight, execution, and sales partnership shape pipeline outcomes.
- The Sr. Demand Generation Manager owns enterprise pipeline generation as the north star.
- This is a role for someone who owns outcomes end-to-end, ships smaller bets frequently, and brings a clear point of view to sales, marketing, and cross-functional partners.
- This is a role based in-office in San Francisco, New York, or Raleigh.
- Enterprise pipeline ownership: Own enterprise pipeline generation as the primary measure of success.
- Every campaign, decision, and optimization should connect back to building and accelerating pipeline for the sales team.
- Integrated campaign execution: Build and execute omnichannel demand generation campaigns across paid media, email, events, ABM, outbound, and web.
- You will design programs that support enterprise buyers and move accounts through the funnel.