marketing
Posted Mar 10Product Marketing Manager, Platform
at Benchling
San Francisco, United StatesHybrid
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Responsibilities
- Feed those insights back into the product. - Industry presence: Represent Benchling at conferences and industry events, and support strategic customer conversations in pre-sales settings alongside Product and Sales.
Requirements
- We are rebuilding biotech for the AI era.
- AI has the potential to change this, compressing decades of R&D work into years.
- But that only happens when clean, structured scientific data and AI are built into how science gets done.
- Benchling is the AI platform for biotech R&D.
- Scientists use Benchling to design experiments, capture structured data, and run AI agents and models directly in their workflows.
- We're looking for a Product Marketing Manager who can own the go-to-market strategy for how Benchling connects to the broader scientific ecosystem — spanning our data and instrument connectivity platform, automation workflows, analysis capabilities, API and integration tools, and the developer tools that let customers and partners extend Benchling to fit their workflows.
- This is also the foundation layer that takes scientists from instrument to insight and makes AI in drug discovery actually work — and you'll be the one telling that story.
- - Messaging that converts: Translate technically complex capabilities — event-driven pipelines, SQL/API data access, in-platform analysis, and custom code environments — into sharp messaging that drives understanding and adoption.
- You know how to communicate why those details matter, translating infrastructure excellence into business value without diluting the technical truth. - GTM execution: Own launches end-to-end.
- - Voice of the market: Be the internal expert on the competitive landscape, buyer pain points, and emerging trends spanning developer platform, scientific data management, lab automation systems, scientific analysis software, and AI in R&D.
- You don't need to have written production code, but you can hold a credible conversation with a data engineer or IT architect and earn their respect.
- - GTM operator — you've run launches at scale, built enablement programs, and have clear examples of marketing work that moved pipeline and revenue.
- - Life sciences curiosity — you don't need a biology degree, but you're genuinely excited to learn the science and understand what makes these customers tick.
- - Bachelor's or advanced degree in a technical field.
- Nice to have: - Familiarity with life science lab workflows, common lab instruments (plate Readers, HPLC, sequencer) and/or automation platforms - Working knowledge of scientific data analysis tools (e.g.
- Prism, JMP, R, Python) or data infrastructure tools HOW WE WORK We offer a flexible hybrid work arrangement that prioritizes in-office collaboration.
Benefits
- We are an equal opportunity employer.
Additional details
- Getting a molecule from discovery to patients, or a crop from lab to field, involves thousands of slow, manual, disconnected steps.
- Over 200,000 scientists around the world trust Benchling to power their most important work, from academic labs to Sanofi, Moderna, and more than half of the world's top 50 biopharma.
- ROLE OVERVIEW The best breakthroughs in human history are being engineered in labs right now.
- But the infrastructure holding those labs back? Still stuck in spreadsheets, manual data entry, and siloed systems.
- This is a senior individual contributor role for someone who is both a world-class marketer and technically credible enough to earn the trust of scientists, data and automation engineers, IT architects, and developer-savvy researchers.
- If you've shipped great products for a developer tool, data platform, or API-first product, and you're excited by the idea of applying that craft to a mission that matters — this role was built for you.
- RESPONSIBILITIES - Market strategy & positioning Define how Benchling wins in the scientific infrastructure space by articulating the value of Benchling as an integration backbone not just a workflow tool.
- Elevate our automation tools, analysis products, data model, APIs, event architecture, and governance capabilities into differentiated, enterprise-grade positioning.
- - You’ve marketed products where seemingly small architectural decisions — API design, extensibility models, performance improvements, or data model choices materially impacted customer outcomes.
- You'll lead upcoming releases across Platform, Ecosystem, and Automation and Analytics products, coordinating across Product, Sales, Solutions Consultants, and Customer Success to drive field readiness and market impact. - Revenue impact: Develop quarterly and annual plans with clear metrics.