Senior Lifecycle Marketing Manager

New York City, United StatesHybrid

Responsibilities

Own the end-to-end lifecycle strategy for a defined area of the retailer journey, translating business goals into audience plans, messaging frameworks, and test-and-learn experiments.
Develop and launch automated email, push, SMS, and in-app workflows based on retailer behavior, lifecycle stage, and intent signals.
Analyze campaign trends, develop actionable insights, and socialize relevant learnings across the organization.
Oversee the technical execution of campaign deployment, and be a thought leader for leveraging new marketing technologies, platforms, and channels.
Demonstrated track record of using AI tools to automate workflows, accelerate creative testing, and launch new channel experiments with minimal eng or analytics support

At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe.
The ideal candidate has worked in an experimentation-driven environment, has a track record of using AI tools to automate team workflows, accelerate creative testing, and launch new channel experiments with minimal engineering or analytics support, and stays ahead of the curve with the latest digital marketing trends.
Partner with the Growth Platform team to integrate models, dynamic content, and AI decisioning into lifecycle journeys, moving the team away from one-size-fits-all toward retailer-specific experiences.
experience managing lifecycle campaigns optimized for down-funnel metrics (conversion, revenue, retention)
experience with CRM/marketing automation platforms (Braze, Iterable, Mailchimp, Salesforce Marketing Cloud, or similar)
Experience across both B2C and B2B email marketing strategies is a strong plusExperience across a two-sided marketplace or e-commerce is a strong plus •
Experience with personalization models or dynamic content at scale is a plus •
Equipped to scale: We invest in what matters, including the latest enterprise AI tools, to help you work smarter and get more out of every day.