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Posted 2 hours ago2302 - Senior Lead - Integrated Campaigns (6 - Month Assignment)
at Ooon
New York City, United StatesOn-site
Responsibilities
- Own the end-to-end NA regional marketing strategy for assigned verticals, combining global brand and product campaigns with localized initiatives rooted in consumer insights and regional business needs
- Activate and optimize marketing initiatives across key channels — including digital, retail, media, events, and influencer partnerships — to maximize commercial impact for your verticals
- Develop regional “Always On” strategies to extend global brand work into lower-funnel, commercially focused activities, ensuring full-funnel engagement across the consumer journey
- Lead the regional implementation of priority brand stories across channels, including strategy development, stakeholder alignment, channel planning, budget ownership, and execution management.
- Identify gaps in plans, anticipate cross-functional needs, and proactively influence stakeholders to drive solution-oriented, business-first thinking Your Story: 7+ years of
Requirements
- Deep understanding of consumer journeys, segmentation, product lifecycles, and sales channels; passionate about translating insights into actionable marketing strategies
Benefits
- Strategic communicator with the ability to set a clear vision, prioritize effectively, and adapt quickly to shifting business needs and timelines •
Additional details
- We are looking for a fixed term (July - December) Senior Lead - Integrated Campaigns to lead our Run & Outdoor campaigns in North America.
- As a key member of the North American marketing team, you will own the regional marketing strategy for your assigned verticals, bringing together global brand campaigns, product storytelling, and local initiatives to drive business growth.
- You will work cross-functionally to maximize marketing’s commercial impact, while ensuring the brand shows up consistently and powerfully across all channels.