marketing
Posted 2 hours agoWeb Growth Marketing Manager
at Amplitude
San Francisco, United StatesOn-site
Responsibilities
- Own amplitude.com as a strategic growth engine — defining site architecture, user journeys, and content strategy that drives both self-serve growth and enterprise pipeline.
- Build a forward-looking roadmap grounded in performance data, experimentation insights, and a clear POV on what moves the business.
- Own and scale the Sanity CMS platform, building it into a self-serve system that empowers teams across the org to publish independently.
- Design and continuously optimize conversion-focused experiences across product pages, pricing, demo request flows, and campaign landing pages.
- Lead experimentation and measurement strategy using Amplitude Analytics and Web Experiment to improve engagement, conversion, and pipeline generation across web surfaces.
- Analyze website-attributed pipeline in Salesforce, surfacing trends across GTM segments and win/loss patterns to guide investment decisions.
- Collaborate across Marketing, Product, Growth, Sales, and Engineering — navigating tradeoffs with a clear business POV and strong stakeholder communication.
- Shape repeatable, scalable approaches for product launches and campaign experiences that maintain a high bar for performance and brand consistency.
Requirements
- Amplitude is the leading AI analytics platform, helping over 4,700 customers—including Atlassian, Burger King, NBCUniversal, and Square—build better products and digital experiences.
- With powerful AI Agents embedded across our platform, teams can analyze, test, and optimize user experiences faster than ever.
- Amplitude is the leading AI-first digital analytics platform, helping over 4,300 customers—including Atlassian, Burger King, NBCUniversal, Square, and Under Armour—build better products and digital experiences.
- You'll work on the frontier of AI-powered marketing.
- Amplitude recently acquired Statsig to deepen our competitive advantage, and we're actively integrating AI-native workflows across everything we build.
- AI-Native Ways of Working
- Introduce and operationalize AI-native workflows (Claude, Claude Cowork, Claude Code) to accelerate content creation, site improvements, and operational efficiency.
- experience owning or co-owning a corporate website or web growth program for a SaaS, AI, or tech company. Demonstrated