marketing
Posted Jun 12Web Growth Marketing Manager
at Amplitude
San Francisco, United StatesOn-site
Responsibilities
- Own amplitude.com as a strategic growth engine — defining site architecture, user journeys, and content strategy that drives both self-serve growth and enterprise pipeline.
- Build a forward-looking roadmap grounded in performance data, experimentation insights, and a clear POV on what moves the business.
- Own and scale the Sanity CMS platform, building it into a self-serve system that empowers teams across the org to publish independently.
- Design and continuously optimize conversion-focused experiences across product pages, pricing, demo request flows, and campaign landing pages.
- Lead experimentation and measurement strategy using Amplitude Analytics and Web Experiment to improve engagement, conversion, and pipeline generation across web surfaces.
- Analyze website-attributed pipeline in Salesforce, surfacing trends across GTM segments and win/loss patterns to guide investment decisions.
- Collaborate across Marketing, Product, Growth, Sales, and Engineering — navigating tradeoffs with a clear business POV and strong stakeholder communication.
- Shape repeatable, scalable approaches for product launches and campaign experiences that maintain a high bar for performance and brand consistency.
Requirements
- Amplitude is the leading AI analytics platform, helping over 4,700 customers—including Atlassian, Burger King, NBCUniversal, and Square—build better products and digital experiences.
- With powerful AI Agents embedded across our platform, teams can analyze, test, and optimize user experiences faster than ever.
- Amplitude is the leading AI-first digital analytics platform, helping over 4,300 customers—including Atlassian, Burger King, NBCUniversal, Square, and Under Armour—build better products and digital experiences.
- You'll work on the frontier of AI-powered marketing.
- Amplitude recently acquired Statsig to deepen our competitive advantage, and we're actively integrating AI-native workflows across everything we build.
- AI-Native Ways of Working
- Introduce and operationalize AI-native workflows (Claude, Claude Cowork, Claude Code) to accelerate content creation, site improvements, and operational efficiency.
- experience owning or co-owning a corporate website or web growth program for a SaaS, AI, or tech company. Demonstrated
- experience working directly with engineering teams — you know how to scope, prioritize, and collaborate in a technical environment.
- Experience with Amplitude or a comparable analytics platform is a strong plus. •
- Experience with a headless CMS (Sanity
- Background in a growth-stage startup or scaling SaaS/AI company — you're comfortable with ambiguity and know how to build systems where none exist.
- Familiarity with AI products or AI-native workflows — bonus if you've worked at an AI company or integrated AI tooling into your marketing operations. •
- Experience with Amplitude Analytics or Statsig (experimentation layer).
- Our customers love us! They've said we're the #1 product analytics solution for 19 quarters in a row on G2.
Experience
- 2–3+ years of hands-on
Benefits
- Amplitude’s Commitment to Diversity Equity & Inclusion (DEI): Amplitude believes that diversity enables the creation of better products, improves the ability to solve complex problems, and drives more powerful solutions.
- experience a bonus; Contentful, Prismic, or similar all count).
- We care about the well-being of our team: We offer competitive pay and
- benefits packages that reflect our commitment to the health and well-being of our Ampliteers.
- Excellent Medical, Dental and Vision insurance coverages, with 100% employer-paid premiums for employee Medical, Dental, Vision on select plans
- Flexible time off, paid holidays, and more
- Generous stipends to spend on what matters most to you, whether that’s wellness (monthly), commuter transit/parking (monthly), learning and development (quarterly), home office equipment (annual), and much more Excellent Parental
- benefits including: 12-20 weeks of Paid Parental Leave, Carrot Fertility Benefits/Adoption/Surrogacy support, Back-up Child Care support
- We give back to our communities. We give every Ampliteer a charitable giving grant and paid volunteer time off.
- This role is eligible for equity,
- benefits and other forms of compensation.
- Based on Colorado law, the following details are for individuals who will work for Amplitude in Colorado: Colorado range: $98,000 - $147,000 base salary (inclusive of bonus or commission)
- Based on legislation in New York City, the following details are for individuals will work for Amplitude in New York City: New York City salary range: $110,000 - $165,000base salary (inclusive of bonus or commission)
- Based on legislation in California, the following details are for individuals who will work for Amplitude California: California salary range: $110,000 - $165,000 base salary (inclusive of bonus or commission)
- Based on legislation in Washington state, the following details are for individuals who will work for Amplitude in Washington state: Washington salary range: $98,000 - $147,000base salary (inclusive of bonus or commission)
- Based on legislation in Washington state, the following details are for individuals who will work for Amplitude in Washington only: unlimited PTO, 10 to 13 holidays annually (will vary), medical dental and vision PPO and CDHP plans.
- Finally, a company sponsored 401(k) retirement plan.
Contact
- Learn more at amplitude.com .
- Learn more at amplitude.com .
- You'll own one of our most critical growth levers — amplitude.com — with real authority over strategy and direction, not just execution.
- Any emails from the Amplitude recruiting team will come from an @ amplitude.com email address.
Additional details
- Ranked #1 across multiple categories in G2’s Winter 2026 Report, Amplitude is the best-in-class solution for product, data, and marketing teams.
- As an organization, we deliver for our customers by living our values.
- We operate from a place of humility, take ownership of problems and successes, approach challenges with a growth mindset, and put our customers at the center of everything we do.
- We strive to create an environment of inclusion—one focused on psychological safety, empathy, and human connection—that will allow employees of all backgrounds to thrive.
- Ranked #1 across multiple categories in G2’s Fall 2025 Report, Amplitude is the best-in-class solution for product, data, and marketing teams.
- We strive to create an environment of inclusion—one focused on psychological safety, empathy, and human connection—that will allow employees of all backgrounds to thrive.
- You'll have dedicated resources: 2 web engineers and a brand/growth designer are aligned to this function — so you can move fast and build with craft.
- You'll sit within a larger integrated marketing team, giving you broad leverage across campaigns, product launches, and PLG and sales pipeline initiatives.
- Amplitude is the category leader in digital analytics — and you'll be one of its most expert users, running experiments and optimization using the very product we sell.
- As a Senior Growth Marketing Manager you will: