marketing
Posted 2 hours agoProduct Marketing Manager II
Columbus New York City, United StatesOn-site
Responsibilities
- Designs and runs Voice of Customer programs (interviews, Alpha/Beta, multi-method research) and translates findings into actionable product and marketing strategy.
- Collaborates with Product Management, Sales, and Customer Success to capture insights during Alpha and Beta phases and close the loop on customer feedback.
Requirements
- The Product Marketing Manager II will develop and execute go-to-market strategies that bring our products to life in the market.
- Owns positioning and messaging for a defined product area or buying center, serving as the go-to subject matter expert across Sales, Product, and Marketing.
- Bachelor's degree in Marketing, Business, Communications, or a related field; equivalent experience considered.
- Proven ability to develop clear, differentiated messaging that translates complex product capabilities into compelling customer value. •
- Experience leading product launches end-to-end across cross-functional teams.
- Demonstrated ability to influence stakeholders and drive alignment without direct authority.
- Excellent written and verbal communication skills, with the ability to adapt messaging for different audiences, including executives, sales teams, and customers.
- Ability to manage multiple priorities and complex projects independently in a fast-paced, matrixed environment. PREFERRED
- Experience in B2B SaaS or enterprise software product marketing. •
- Experience with Claude skills and agents
- Familiarity with pricing and packaging strategy in a multi-product or multi-SKU environment. •
- Experience supporting or contributing to analyst relations (e.g., Gartner, Forrester).
- Exposure to building or improving GTM frameworks and processes from the ground up. •
- Experience working across multiple product lines or buying centers simultaneously.
- experience of the applicant along with the
Experience
- 4–6 years of product marketing experience, with at least 2 years owning positioning and go-to-market strategy independently.