marketing
Posted 1 weeks agoAccount Based Marketing Manager
at PagerDuty
Atlanta, United StatesHybrid
Responsibilities
- Autonomously develop and execute targeted, multi-channel ABM programs for key accounts.
- Collaborate closely with Sales and cross-functional marketing teams, applying a data-driven ‘test and learn’ mindset to optimize performance.
- Represent the Campaigns team and work closely with Marketing Operations to support high-performance ABM marketing tools and integrations, ensuring precise audience targeting through the appropriate channels.
- Own, track, and measure program results, delivering insights to stakeholders across the business.
- Define and implement scalable, repeatable processes to expand PagerDuty’s ABM program across strategic accounts globally. BASIC
Requirements
- Notable customers include GE, Cisco, Genentech, Electronic Arts, Cox Automotive, Netflix, Shopify, Zoom, DoorDash, Lululemon and more.
- We are expanding rapidly as a platform for Digital Operations Management using AI/ML and Automation and growing our adoption by Development, IT, Customer Service, Security, and other teams across the organization.
- The ideal candidate has a proven track record of managing and scaling integrated B2B SaaS ABM campaigns, leveraging data-driven insights to optimize pipeline contributions.
- experience in account-based marketing at a global-sized B2B SaaS company Proven prior
- experience driving cross-functional collaboration with Sales to execute and optimize marketing campaigns
- Strong quantitative and analytical skills with an understanding of B2B marketing metrics and sales funnel PREFERRED
- CRM/marketing automation background, preferably Salesforce and Marketo
- ABM tool experience - Demandbase preferred Hands-on
- Team player with the ability to work collaboratively and autonomously
- The PagerDuty Operations Cloud is an AI-powered platform that empowers business resilience and drives operational efficiency for enterprises.
- With a generative AI assistant at its core, PagerDuty empowers teams to detect and resolve issues in real time, orchestrate complex workflows, and drive continuous improvement across their digital operations.
- Trusted by nearly half of both the Fortune 500 and the Forbes AI 50, as well as approximately two-thirds of the Fortune 100, PagerDuty is essential for delivering always-on digital experiences to modern businesses