management
Posted Apr 21Head of Demand Generation
at Abacum
New York City, United StatesRemote
Responsibilities
- Maintain an experimentation log.
- Report on pipeline by channel, cost per opp, MQL→SQO conversion, and channel-level ROI.
Requirements
- We’re trusted by industry leaders such as Dish Networks, Strava, BetterUp, Kajabi, JG Wentworth, Abridge, Cortex, and hundreds more.
- experience in B2B SaaS demand generation - Ideally at a growth-stage company (Series A–C, $3M–$30M ARR). - Hands-on
- experience where pipeline (not MQL’s) is the no1 success metric. - Deep comfort with HubSpot (marketing automation, lead scoring, workflows, reporting). - Salesforce experience is a plus. -
- Experience working with or coordinating BDR/SDR teams.
- Experience in FP&A, fintech, or adjacent B2B software categories. - Familiarity with ABM tools (Clay, 6sense, Demandbase) and intent data. -
- Experience with AEO/GEO strategies (optimizing content for AI-driven search). - PostHog, Google Analytics 4, or similar product analytics tools.
Benefits
- We have raised over $100m, closing in June 2025 our $60M Series B, led by Scale Venture Partners, with the strong participation of Cathay Innovation, Y Combinator, Atomico, Creandum, and angel operators from Adyen, Zapier, and Twitch.
- It helped us 3x our revenue in 2025 and raise an amazing $60 million Series B but now we need someone who can take what's here and scale it to ensure we hit our ambitious growth targets.
- We don't have a team of 20 or a $2M budget.
- Benefits - Competitive compensation including equity package - Competitive vacation policy - Medical Insurance - L&D budget - Access to Meditopia (wellbeing platform) - Language courses (English / Spanish) Our Values Customer Obsession: We share the understanding that Abacum's sole purpose is to create value for customers and relentlessly deploy all creativity and energy to that end.
Additional details
- About Abacum Abacum is the leading Business Planning solution for finance teams to drive performance.
- By automating reporting, enabling collaboration, and simplifying planning and forecasting, we help finance teams shift from number crunching to driving strategic decisions.
- Founded in 2020 by two former CFOs, we’ve grown into a global team of 100+ people across 30+ nationalities.
- Headquartered in New York, we have offices in Toronto and Barcelona.
- Our mission is ambitious and we can’t do it alone - join Abacum as we build the future of Business Planning!
- ABOUT THE ROLE Abacum has built the foundations of a working demand generation engine.
- And this is where you come in! As our Head of Demand Generation, you'll own the marketing-sourced pipeline across all our channels (paid search, paid social, lifecycle email, organic, and emerging).
- You'll work closely with our Paid Acquisition Specialist in Barcelona, partner with the broader marketing and sales teams to turn our strong foundations into a predictable, high-velocity demand engine.
- This isn't a "run the ads" role — it's a strategic seat where you'll decide what to build, where to invest, what to scale, what to kill, and what to test next.
- As the owner of the marketing-sourced pipeline number, you will be in a highly visible and impactful position! WHAT YOU'LL OWN - Demand Generation Strategy: Develop and execute a multi-channel demand generation plan with clear MQL, SQO, and pipeline targets by channel. - Paid acquisition: Manage and optimize Google Ads, LinkedIn, newsletters and other paid channels across all funnel stages.