Channel Growth (Acquisition, Enablement, Activation): Drive B2B2C growth across key ISV ecosystems by accelerating dealer acquisition, integration enablement, and dealer activation within ISV platform environments.
Business Development Support (or New Partner Expansion): Influence and support business development pipeline efforts by contributing to partner pitches, narrative development, early GTM planning, and cross-functional readiness for new ISV launches and expansions.
Budget & Performance Management: Own ISV marketing budget and performance management, for ISV marketing and events; establish measurement frameworks and optimize spend based on results.
Strategic Events & Executive Engagement (ISV Partners): Lead end-to-end strategy and implementation for key ISV partner events and experiences, owning Synchrony’s coordinated event plan, brand presence, sponsorship/booth strategy, product demos, executive and partner engagement planning, internal stakeholder orchestration, and post-event performance measurement.
Perform other duties and/or special projects as assigned.
Track record of building repeatable launch and enablement playbooks that scale across multiple partners. Demonstrated
Requirements
Success in this role requires a strong leadership presence, comfort operating from executive-level strategy to hands-on execution, deep cross-functional collaboration, and working knowledge of technical integration models to translate product capabilities into compelling, compliant partner and dealer experiences. Essential
Channel Playbooks & Go-to-Market Execution: Drive channel development and innovation by establishing scalable playbooks for launches, partner onboarding, dealer acquisition campaigns (including use of ISV and OEM partner lists where applicable), lifecycle enablement, and activation programming.
Innovation & AI Enablement: Advance AI adoption and new ways of working by championing AI-enabled tools and approaches (e.g., campaign development acceleration, personalization, testing/optimization, insights generation, workflow automation) to improve performance and operating efficiency.
Platform, Product & Solution Fluency: Maintain working knowledge of Synchrony platform capabilities and integration approaches (including Synchrony APIs and EHS/UniFi) and apply strong product/capability knowledge to translate technical concepts into partner-ready positioning, go-to-market plans, and dealer enablement strategies within ISV environments, including (as applicable) Revolve, Pay Later (installment), MPQ (combined revolve and installment offering), Quickscreen, and other Home & Auto financing
Qualifications/Requirements: Bachelor’s Degree or, in lieu of a degree, a high school equivalent and 11+ years of marketing
experience within the credit card industry plus: 7+ years of
Proven ability to operate at both high-level strategic and hands-on execution levels in a fast-paced, evolving environment.
Working knowledge of digital integration concepts (e.g., API-enabled workflows and enterprise integration approaches such as EHS/UniFi) with the ability to translate technical capabilities into customer, dealer, and partner value.
Ability and flexibility to travel for business as required Desired Characteristics: Master’s Degree.
Experience marketing within Home Specialty, field services, or merchant ecosystems (contractors/dealers) and/or familiarity with field service management software environments.
experience driving AI-enabled marketing transformation and operating model improvements.
Highly collaborative leader with a strong sense of ownership and accountability.
At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices.
You will be required to commute to your nearest Hub (either virtual or physical) for in-person engagement activities such as regular business or team meetings, training and culture events. *Field Sales and some Commercial team roles may have varied location
Requirements: You must be 18 years or older You must have a high school diploma or equivalent You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process You must be able to satisfy the
New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles.
Employees, level 8 or greater, must have at least 18 months’ time in position before they can post.
Legal authorization to work in the U.S. is required.
Experience
experience in marketing, channel/partner marketing, platform/ISV ecosystem marketing, fintech, or related growth roles. 5+ years of leadership experience, including people leadership and/or leading complex cross-functional initiatives with senior stakeholders.
Benefits
Responsibilities: Channel Strategy & Vision: Lead ISV channel marketing strategy and program execution for Home Specialty ISVs within Home & Auto, establishing ISVs as a scalable distribution channel and differentiated route to market for Synchrony financing solutions.
Grade/Level: 12 The salary range for this position is 110,000.00 - 185,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.
Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.
Salaries are adjusted according to market in CA, NY Metro and Seattle.
requirements of Section 19 of the Federal Deposit Insurance Act.
Reasonable Accommodation Notice: Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities.
Additional details
Role Summary/Purpose: Synchrony is seeking a strategic, innovative Vice President Marketing Leader, Technology Partnerships to build and scale a channel focused on Independent Software Vendors (ISVs) within the Home & Auto segment, with direct responsibility for Home Specialty ISV partners.
This role will lead the development and execution of ISV channel marketing strategy across priority platform partners (e.g., ServiceTitan, WEX, Housecall Pro) and new partners in the business development pipeline.
The VP will drive B2B2C growth by influencing ISV partner teams while also driving dealer/merchant acquisition, enablement, and activation inside ISV platform environments.
Strategic Partner Marketing Leadership: Serve as the marketing leader for priority ISV partners (including ServiceTitan, WEX, Housecall Pro), building repeatable joint marketing operating plans that drive measurable adoption, utilization, and mutual partner growth.
Value Proposition & Positioning: Shape the partner and dealer value proposition for embedded financing inside ISV environments, translating Synchrony product strengths and platform capabilities into clear, actionable messaging, sales enablement, and in-platform merchandising.
Cross-Functional Leadership & Governance: Lead cross-functional execution through influence across Product, Technology, Sales, Marketing counterparts, Legal/Compliance, Analytics, Governance, and Corporate Affairs (including PR and Events), ensuring alignment, speed, compliant delivery and establishing operating rhythms and new ways of working with partners.
This includes serving as the business owner for Synchrony’s presence at ServiceTitan Pantheon (event attendance ~7K) and scaling a repeatable events playbook across other priority ISV partners.
People Leadership & Talent Development: Lead and develop a high-performing team, including one direct report, ensuring clear priorities, coaching, and operational excellence across all deliverables and partner commitments.
Measurement, Insights & Optimization: Partner with Sales and Analytics to define KPIs, dashboards, and reporting cadences; synthesize insights for senior leadership and optimize partner plans, campaigns, and budget allocation based on performance.
Demonstrated success building and scaling partner/channel marketing programs (e.g., ISVs, marketplaces, SaaS ecosystems, alliances, embedded finance, co-marketing).