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Posted 2 days agoSenior Specialist - PR & Influencer, China
at Ooon
Shanghai, ChinaOn-site
Responsibilities
- Develop and implement comprehensive PR & Influencer strategies aligned with On’s brand objectives, focusing on amplifying our innovation, athlete stories, and product launches within the running and broader sports communities.
- Cultivate and maintain strong relationships with key media outlets, journalists, editors, and content creators specializing in running, fitness, and sportswear.
- Drive content partnership, exploring and experimenting with new formats through such partnerships, stay ahead of trends in running culture, sportswear media, and influencer marketing, ensuring On remains at the forefront of industry conversations.
- Collaborate with cross-functional teams (marketing, product, events) to align PR and influencer efforts with broader brand initiatives, such as product launches, races, and community events.
- Track, analyze, and report on the performance of PR campaigns and influencer partnerships, using metrics to refine strategies and demonstrate ROI. Your Story
Requirements
- Bachelor’s degree or above
- Deep, hands-on knowledge of running culture, trends, and key stakeholders (e.g., athletes, race organizers, running communities)
- Strong understanding of media landscapes, including traditional (print, broadcast) and digital (social, online publications), with a strong network of media contacts in sports.
- Mother tongue in Chinese Mandarin with strong verbal and written English skills What we offer:
Experience
- 6+ years of experience in sports marketing
Additional details
- As the Public Relations & Influencer Senior Specialist for On, you will lead the development and execution of strategic PR initiatives and influencer partnerships.
- You’ll be the brand’s voice in the public sphere, driving visibility, credibility, and engagement among runners, media, and key stakeholders.