Senior Product Marketing Manager - Verticals

Boston, United StatesOn-site

Responsibilities

Own and refine ICP, segmentation, and TAM/SAM to guide prioritization and investment.
Develop deep customer and buyer insight across sub-segments and geographies, including pain points, workflows, and buying dynamics.
Build differentiated vertical narratives by translating Klaviyo’s capabilities and ecosystem integrations (loyalty, reservations, POS, PMS) into clear use cases and measurable business outcomes.
Maintain a strong point of view on the competitive landscape and how it varies by segment and region.
Develop scalable sales plays and cross-channel GTM programs in partnership with Sales and Marketing leadership.

This role owns vertical positioning and go-to-market strategy, translating market insight into differentiated messaging, scalable sales plays, and measurable revenue impact.
The ideal candidate is a data-driven PMM who thrives in fast-moving environments, independently owns complex GTM initiatives, and turns customer insight into compelling narratives that drive pipeline and revenue.
Experience supporting complex, multi-stakeholder sales cycles.

Our salary range reflects the cost of labor across various U.S. geographic markets.
The range displayed below reflects the minimum and maximum target salaries for the position across all our US locations.
The base salary offered for this position is determined by several factors, including the applicant’s job-related skills, relevant experience, education or training, and work location.
In addition to base salary, our total compensation package may include participation in the company’s annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing
Your recruiter can provide more details about the specific salary/OTE range for your preferred location during the hiring process.
Base Pay Range For US Locations: $116,000 — $174,000 USD

Want to learn more about life at Klaviyo? Visit klaviyo.com/careers to see how we empower creators to own their own destiny.

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day.
We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements.
If you’re a close but not exact match with the description, we hope you’ll still consider applying.
Klaviyo is looking for a strategic Senior Product Marketing Manager to accelerate growth within priority verticals — starting with Hospitality (Food & Beverage and Hotel & Travel).
You will lead vertical-specific messaging, pitch decks, and enablement assets, partnering closely with Sales, Partnerships, Integrated Marketing, CS, and Product to strengthen our right to win.
You’ll bring structured market and field insights into roadmap discussions while operating within an established vertical strategy.
Equip Sales and Enablement with high-impact collateral, discovery frameworks, objection handling, and customer proof points.
Partner with CS and Customer Marketing to turn customer outcomes into repeatable expansion and advocacy motions. Who You Are
Strong analytical mindset; able to translate pipeline, revenue, and usage data into actionable strategy.
Clear communicator who simplifies complex technical concepts into business value.