other
Posted 5 hours agoCommunity Outreach and Engagement Manager (Full-Time)
at Digital Edge Solutions & Services
Orange City Usa, United StatesOn-site
Responsibilities
- Research, identify, and build partnerships with key hubs of community, local business, and social activity (i.e., physical and virtual places places where women gather and share information)
- Build, augment and nurture our network of local providers who refer their patients to women’s health service providers such as primary care providers, pediatricians, urologists, and fertility practices.
- Build, augment and nurture our network of birth community providers who refer their clients to OB-GYN offices such as doulas, lactation consultants, massage therapists, and chiropractors.
- Own, adding to and updating as needed, our local resource recommendation guides.
- Maintain a clean, organized, and up-to-date CRM contact database to support accurate reporting, streamlined communication, and effective relationship management. Digital Marketing
- Own set up and maintenance of the local Google Business Profile for the community according to identified company best practices to drive organic online search traffic.
- Host and sponsor community events to build brand awareness and connections
- Create and manage an annual outreach plan & calendar with an eye for positive ROI from target audiences (e.g. birth community members, potential referring providers, hospital partners, potential provider candidates, and key potential patient populations) through event attendance, sponsorship, and hosting
- Identify and pursue co-marketing opportunities with such partners
- Identify other hyperlocal marketing opportunities, as relevant, to drive new patient volume
- Collaborate with our Central Marketing & Operations Teams
- Own the Orange City, Florida practice team webpage (maintaining bios, headshots, and ensuring up to date with new hires and team transitions)
- Capture film/photos of the Orange City practice, team members, and community events to be shared on our digital channels
- Develop relationships with local counterparts at our partner hospital in Orange City, Florida to further joint marketing and outreach objectives Who you are
Requirements
- Must have reliable personal transportation.
- Must be willing to use personal smartphone for work communication.