marketing
Posted 2 weeks agoField Marketing Manager
at Intercom
Dublin, IrelandHybrid
Responsibilities
- Own regional event strategy: Plan and execute a portfolio of curated and third-party events, including roadshows, sponsored programs, conferences, tradeshows, virtual events, executive dinners, and hospitality experiences
- Drive pipeline generation and acceleration: Build programs that create net-new opportunities while also influencing and accelerating active deals
- Design high-impact experiences: Develop engaging, tailored event formats that resonate with target audiences and create meaningful connections
- Manage third-party partnerships: Evaluate, negotiate, and manage sponsored event opportunities to maximize program efficacy
- Develop account-focused programs: Collaborate with GTM teams to support account-based marketing (ABM) initiatives through curated experiences
- Own performance measurement: Track results and report on pipeline, influence, and revenue impact
- Build scalable processes: Create repeatable frameworks and playbooks for regional event execution and optimization
- Collaborate cross-functionally: Work closely with Brand, Growth, Product Marketing, and Customer teams to ensure consistent messaging and strong execution What skills do I need? 4+ years of
- Proven track record of driving pipeline generation and influencing revenue through events and field programs •
Requirements
- Fin is the AI Customer Agent company on a mission to help businesses provide perfect customer experiences.
- Our AI Agent Fin is the highest-performing AI Customer Agent on the market today, enabling businesses to deliver impeccable, always-on customer support across the customer journey – from service, to sales, to ecommerce.
- Powered by our own AI models, Fin resolves complex customer issues end-to-end across every channel, with minimal set-up and integration.
- Working closely with Sales, Marketing, Product, and GTM partners, you’ll design programs that not only generate early-stage pipeline but also accelerate deals and help close business.
- experience in field marketing, event marketing, or demand generation in a B2B SaaS environment
- Strong understanding of how to engage accounts across the funnel, from early-stage awareness to late-stage deal acceleration
- experience partnering closely with Sales and cross-functional teams
- Strategic mindset with the ability to connect program execution to broader business goals
- Strong project management and organizational skills, with the ability to manage multiple programs simultaneously
- Experience with ABM strategies and targeting is a plus
- Strong alignment and trust with Sales and GTM partners
- Unlimited access to Claude Code and best-in-class AI tools; experimentation & building is encouraged & celebrated.
- MacBooks are our standard, but we also offer Windows for certain roles when needed #LI-Hybrid Policies
Benefits
- Competitive salary and equity in a fast-growing start-up
- Regular compensation reviews - we reward great work!
- Pension scheme & match up to 4%
- Peace of mind with life assurance, as well as comprehensive health and dental insurance for you and your dependents
- Flexible paid time off policy
- Paid maternity leave, as well as 6 weeks paternity leave for fathers, to let you spend valuable time with your loved ones
Additional details
- Fin can also be combined with our natively integrated Intercom help desk for one single system that is designed to meet the needs of modern day support teams.
- Founded in 2011, Fin became one of the fastest growing companies and remains one of the largest private software companies in the world with nearly 30,000 global businesses using our products to transform their customer support.
- Driven by our core values, we push boundaries, build with speed and intensity, and relentlessly deliver incredible value to our customers.
- What's the opportunity? Fin is looking for a Field Marketing Manager to own and scale our portfolio of curated and third-party programs in EMEA.
- This role is critical to building meaningful, high-impact touchpoints with prospects and customers, turning regional experiences into measurable pipeline and revenue. You’ll lead the strategy and execution of roadshows, sponsored events, virtual programs, executive dinners, and hospitality experiences.
- This is a highly strategic, cross-functional role for someone who knows how to balance creativity with performance and who thrives on building programs that deliver real business outcomes.
- Partner closely with Sales: Align with regional sales leaders to identify target accounts, define goals, and ensure strong pre- and post-event follow-up
- Experience executing both curated (owned) and third-party (sponsored) events
- Data-driven approach to measurement, reporting, and optimization •
- Willingness to travel to support key regional events What success looks like