Manager, Digital Analytics

Hybrid

Responsibilities

Lead Analytics Strategy and Client Impact
Support the development and implementation of measurement frameworks that align media investments with business objectives and client goals.
Develop test-and-learn plans, optimization recommendations, and performance analyses that drive informed decision-making.
Lead advanced analytics initiatives including incrementality testing, experimentation, media mix modeling, attribution analysis, forecasting, and customer analytics.
Build and maintain queries, analyses, and reporting solutions to answer business-critical questions using media, behavioral, and performance data.
Own Reporting, Insights, and Data Integrity
Design and deliver dashboards, forecasts, scenario analyses, and performance reporting using business intelligence tools.
Ensure accuracy, consistency, and integrity across analytics outputs and client deliverables.
Troubleshoot data and reporting issues while partnering with cross-functional teams to resolve discrepancies and improve processes.
Maintain documentation of methodologies, reporting logic, and data sources to support scalability and consistency.
Collaborate and Improve Analytics Operations
Identify opportunities to improve workflows, reporting processes, tools, and operational efficiency.

Help identify and build AI solutions that can improve productivity and efficiency across the team. Support Team Growth
experience in marketing analytics, performance analytics, measurement strategy, media analytics, or a related field. Hands-on
experience with marketing measurement methodologies including incrementality testing, geo holdout studies, experimentation frameworks, attribution, media mix modeling (MMM), customer analytics, and lifetime value (LTV) analysis. Strong hands-on
Advanced proficiency with SQL and
experience working with large, complex datasets.
Strong understanding of statistical and measurement concepts, with the ability to clearly explain methodologies, assumptions, and findings to both technical and non-technical audiences. •
Experience working with marketing and audience platforms such as Google, Meta, Adobe, Salesforce, or similar ecosystems.
Strong understanding of performance marketing metrics and the ability to connect marketing activity to business outcomes.
Experience presenting insights and recommendations directly to clients, executives, or senior stakeholders.

Contribute positively to a collaborative, learning-oriented team environment. WHAT YOU BRING 5+ years of

experience is not required. PERKS & BENEFITS
Unlimited PTO + company holidays
Comprehensive medical, dental, vision, and disability coverage
Life & AD&D insurance
Paid parental leave & family support
Pet care perks & insurance
Exclusive employee discounts
Salary: $115,000 - $130,000 USD annually
The range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidate's qualifications and experience uniquely.

All legitimate job openings will be posted directly on our careers page, and all communication about these roles will come exclusively from Recruitment outreach, conducted via email through our ATS, Greenhouse, and never through unsolicited text messages or the @newengen.online domain.
If you have any concerns about the authenticity of any message claiming to be from New Engen, please contact us immediately at peopleteam@newengen.com before taking any further action.

At New Engen, we help brands grow—not just bigger, but smarter.
We’re a digital marketing agency built to drive meaningful impact across the entire customer journey, blending media, creative, analytics, influencer, and retail strategies into performance-driven campaigns.
Some clients partner with us through long-term agency relationships.
Others tap into specialized solutions—like Donut Studios, our in-house creative studio for platform-native and short-form content, or Acorn Creator Suite, our influencer marketing solution built for retail impact.
While each solution brings its own focus and flavor, they’re all part of how we deliver for our clients, together, as one team.
We’re a collaborative group of strategists, creatives, analysts, and makers who are all in on helping brands—and each other—thrive. We work hard, stay humble, and build with purpose.
Serve as a strategic analytics partner across multiple client accounts, helping clients and internal teams answer complex measurement and performance questions.
Translate complex data into compelling stories, actionable insights, and strategic recommendations that improve marketing effectiveness and business outcomes.
Confidently present findings, recommendations, and next steps to senior / exec -level clients and internal stakeholders.
Apply critical thinking to determine the appropriate data sources, methodologies, and analytical approaches for each business challenge.