Sr. Creator Marketing Manager

New York City, United StatesOn-site

Responsibilities

Lead end-to-end development of strategic B2B and supply-side creator marketing programs, from concept through launch and optimization
Build integrated, cross-channel campaigns spanning content, lifecycle, paid, events, and partnerships
Align initiatives to core business priorities, including pipeline generation, product adoption, and customer growth
Shape and articulate a compelling narrative around the convergence of creator and affiliate marketing that resonates with performance marketers
Deliver high-impact campaigns, reports, and activations that position impact.com as a leader in the creator economy
Ensure programs are amplified across owned, earned, and paid channels
Identify opportunities to extend impact through research, storytelling, PR, and sales enablement
Collaborate with customers, creators, and tech integration partners on joint campaigns
Develop programs that drive product awareness, education, and adoption
Define and track success metrics across programs, including pipeline, CAC, engagement, and ROI
Analyze performance and generate insights to continuously improve outcomes
Lead marketing initiatives with top-earning creators on the impact.com platform
Own partnership and paid thought leadership efforts for sponsorship package with a top industry trader publication

Success in this role means acting as the connective tissue between market insights, customer voice, creator trends, product strategy, and GTM execution to turn fragmented inputs into scalable narratives, programs, and revenue-driving campaigns. What You'll Do:
Cross-Functional Leadership & GTM Alignment
Translate strategy into cohesive go-to-market activations across teams
experience in B2B marketing, integrated marketing, or program management
Strong understanding of the creator economy, influencer marketing, and performance marketing
Proven ability to lead complex, cross-functional marketing initiatives
experience and familiarity with assisting software Demonstrated
Excellent storytelling and communication skills, with the ability to translate insights into compelling narratives