marketing
Posted 3 hours agoSr. Creator Marketing Manager
New York City, United StatesOn-site
Responsibilities
- Lead end-to-end development of strategic B2B and supply-side creator marketing programs, from concept through launch and optimization
- Build integrated, cross-channel campaigns spanning content, lifecycle, paid, events, and partnerships
- Align initiatives to core business priorities, including pipeline generation, product adoption, and customer growth
- Shape and articulate a compelling narrative around the convergence of creator and affiliate marketing that resonates with performance marketers
- Deliver high-impact campaigns, reports, and activations that position impact.com as a leader in the creator economy
- Ensure programs are amplified across owned, earned, and paid channels
- Identify opportunities to extend impact through research, storytelling, PR, and sales enablement
- Collaborate with customers, creators, and tech integration partners on joint campaigns
- Develop programs that drive product awareness, education, and adoption
- Define and track success metrics across programs, including pipeline, CAC, engagement, and ROI
- Analyze performance and generate insights to continuously improve outcomes
- Lead marketing initiatives with top-earning creators on the impact.com platform
- Own partnership and paid thought leadership efforts for sponsorship package with a top industry trader publication
Requirements
- Success in this role means acting as the connective tissue between market insights, customer voice, creator trends, product strategy, and GTM execution to turn fragmented inputs into scalable narratives, programs, and revenue-driving campaigns. What You'll Do:
- Cross-Functional Leadership & GTM Alignment
- Translate strategy into cohesive go-to-market activations across teams
- experience in B2B marketing, integrated marketing, or program management
- Strong understanding of the creator economy, influencer marketing, and performance marketing
- Proven ability to lead complex, cross-functional marketing initiatives
- experience and familiarity with assisting software Demonstrated
- Excellent storytelling and communication skills, with the ability to translate insights into compelling narratives