management
Posted 1 hour agoDirector of Account Based Marketing
ArgentinaHybrid
Responsibilities
- Own end-to-end ABM strategy and delivery across the B2B client portfolio — account selection and tiering, intent signal strategy, and multi-channel orchestration
- Build and refine ABM audits, playbooks, and GTM plans for clients in partnership with the B2B Client Strategy team
- Architect and manage 6Sense and Demandbase implementations, including intent data integration, account scoring models, and predictive analytics workflows
- Lead cross-agency collaboration across SEO, Paid Media, Creative, PR, Influencer, and CRO to ensure ABM campaigns are unified rather than siloed
- Identify efficiency opportunities in the delivery of ABM products and collaborate toward implementation
- Support Revenue and Appraisal teams on complex GTM and ABM strategies for new and expanded business opportunities
- Utilize and leverage Power Digital's nova ecosystem as it relates to ABM measurement and reporting
- Present ABM strategy and performance directly to clients; lead discovery discussions on account-based approaches
- Mentor and upskill Strategy and ABM team members on platform proficiency and account-based methodology
- Own the ABM measurement framework — pipeline influenced/sourced, account engagement, and velocity through funnel stages Role Requirements:
- Ensure B2B/ABM clients receive the highest-quality strategic work, grounded in intent data and account-level insight
Requirements
- ***Proficiency in spoken and written English at an advanced level is required for this role. A day in the life:
- Employ AI technologies to enhance and optimize ABM processes and reporting
- Mandatory: hands-on proficiency with 6Sense, Demandbase, or equivalent ABM/intent data platforms — this is a non-negotiable requirement for the role, not a nice-to-have
- Strategic knowledge of core B2B Martech such as Salesforce, Marketo, and HubSpot, and how they integrate with ABM platforms
- Deep understanding of intent data, predictive scoring, and account tiering — and how to operationalize them across channels
- Strategic understanding of clients' business metrics and pipeline mechanics, and how ABM contributes to them
- Power Circuit Certification (annual)
- Most Important Things (MITs)
Experience
- 7+ years in B2B marketing strategy or ABM, in-house or in-agency, with demonstrated ownership of account-based programs end to end
Benefits
- Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services.
- Benefits & Perks:
- Base salary paid in USD + commission opportunities
- Unlimited Time Off available on day one
- Healthcare stipend: $50/month to support your healthcare or insurance costs
- Quarterly awards including prize money and recognition for outstanding performance
- These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training.
Contact
- All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/ .
- If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at recruiting@powerdigital.com before taking any further action in relation to the correspondence.
Additional details
- We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world.
- As a people-first firm, we value diversity in backgrounds and experiences.
- We strongly believe our people and culture are key to our success.
- Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.
- Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.
- At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.
- Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.
- As the Director of Account Based Marketing (ABM), you will lead the strategy, build-out, and performance of Power Digital's ABM discipline across the B2B portfolio.
- You will own the playbooks, platform strategy, and cross-functional orchestration that turn target account lists into pipeline and revenue — serving as the senior-most ABM voice for clients and the internal authority on intent data, account scoring, and multi-channel orchestration.
- You will partner closely with the B2B account directors to translate GTM plans into executable ABM programs, and with Paid Media, Content, Creative, and Email/Lifecycle teams to ensure account-based campaigns are coordinated rather than siloed.