marketing
Posted May 14Senior Customer-Led Growth Manager
at Latenthealth
New York City, United StatesHybrid
Responsibilities
- Run the campaigns that convert that proof into demand and pipeline.
- Build the customer interview process (who to talk to, what to ask, how to capture it).
- Define the story formats: case study, video, data, exec testimonial, peer reference. 2. Make the content.
- Make the video case studies alongside the Creative Lead.
- Build a simple production pipeline (creators, editors, partner approvals).
- Launch the campaigns that drive demand.
- Run three 360 campaigns a year, each built around one partner story, distributed across web, paid, ABM, market partners, and sales.
- Map every story to ICP segment, persona, and funnel stage so it drives pipeline, not impressions.
- Own the work from brief to launch: narrative, formats, audience, creative, distribution, measurement.
- Run customer webinars and events.
- Run customer-led webinars.
- Co-design small dinners, roundtables, and peer sessions that pull buyers into the room.
- Build the customer reference roster for sales.
- Build the reference roster and keep it current: who'll talk to whom, when, on what topic.
- Coordinate executive references for late-stage deals.
- Track how often each customer gets asked, and protect their time. 6.
Requirements
- We're an AI company changing healthcare from the inside.
- Our marketing team is AI-native to the core.
- Every operator gets the latest models on day one, and we run advanced AI workflows that let a small team ship at a scale and pace traditional companies can't match.
- Turn our customer base into the most cited proof bank in healthcare AI, and run the campaigns that convert that proof into pipeline.
- Use AI to turn one story into everything: paid ads, nurture emails, sales narrative, social posts, web pages, in days not weeks. 3.
- Use AI to speed up transcription, drafting, variants, and distribution.
- HOW WE WORK We're a small marketing team that uses AI to punch way above its weight.
- Speed and impact over team size. - We use AI to accelerate every function, not as a side experiment. - We work shoulder to shoulder with growth, product marketing, brand and creative, sales, partner experience, and RevOps. - We move fast, scale with AI, and run a lot of experiments. - This role is for someone excited to rethink how customer marketing and demand gen converge, not replicate the traditional B2B playbook.