data
Posted May 15Staff Data Scientist, Marketing
at Redditinc
CanadaRemote
Responsibilities
- Establish the "North Star" metrics and frameworks that determine how Reddit allocates hundreds of millions in marketing budget.
- Optimize Marketing ROI: Build and refine Media Mix Models (MMM) and Multi-Touch Attribution (MTA) systems to mathematically quantify the incremental impact of marketing spend.
- Bridge B2B & B2C Growth: Design unified frameworks to optimize marketing aimed at both new advertisers (driving revenue) and new users (driving engagement), identifying synergies where brand awareness for one fuels growth for the other.
- Develop methodologies to measure the long-term "halo effect" of brand marketing on organic growth.
- Lead Through Influence: Collaborate deeply with Marketing, Growth, and Finance to translate complex data insights into actionable budget shifts.
Requirements
- With 100,000+ active communities and approximately 126 million daily active unique visitors, Reddit is one of the internet’s largest sources of information.
- The Marketing Science team at Reddit leverages data to maximize the impact of Reddit’s own marketing investments.
- We serve as the engine behind our growth, using advanced experimentation, causal inference, and econometrics to understand what drives users to Reddit and what brings advertisers to our platform.
- Reddit is looking for a highly experienced Staff Data Scientist to lead the strategy and technical execution of our Marketing Intelligence efforts.
- Education: Advanced degree (Master’s or Ph.D.) in Statistics, Economics, Mathematics, or a related quantitative field. • Experience:
- experience in marketing science, growth data science, or econometrics.
- Domain Expertise: Deep understanding of the marketing ecosystem, including hands-on
- experience with Marketing Mix Modeling (MMM), Incrementality Testing, and Customer Lifetime Value (LTV) prediction.
- Technical Skills: Advanced proficiency in Python or R and SQL.
- Experience building production-grade data pipelines and using machine learning for predictive modeling (e.g., churn prediction, lead scoring).
- Experience working in fast-paced environments where you must navigate ambiguity and build frameworks from the ground up. Preferred
- Experience with Bayesian structural time series or causal inference libraries. Previous
- experience in a high-growth marketplace or social media platform.
- A passion for the Reddit community and an understanding of our unique "Ads-as-Content" philosophy. Benefits:
- In select roles and locations, the interviews will be recorded, transcribed and summarized by artificial intelligence (AI).
Experience
- For M.S. holders: 10+ years of industry
- For Ph.D. holders: 6+ years of industry experience.
Benefits
- Gender-Affirming Care
- Benefits & Health Care Spending Account
- Registered Retirement Savings Plan with matching contributions
- Flexible Vacation & Paid Volunteer Time Off
- Generous Paid Parental Leave #LI-REMOTE
Contact
- For more information, visit www.redditinc.com .
Additional details
- It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet.
- Location: At Reddit we continue to grow our teams with the best talent. We're completely remote friendly . Team Description:
- In this role, you will be the primary architect of how we measure and optimize Reddit’s marketing spend.
- You will focus on two critical flywheels: B2B Marketing (acquiring and retaining advertisers) and B2C Growth (acquiring and engaging new Redditors).
- This is a high-autonomy, high-impact role where you will set the long-term strategic goals for Reddit’s marketing measurement, influencing senior leadership and defining how we value our brand and performance efforts. Responsibilities:
- Set Long-Term Marketing Strategy: Define the 2–3 year technical roadmap for marketing measurement.
- Advance Causal Inference & Experimentation: Lead the design of complex "always-on" incrementality testing and geo-holdout experiments.
- Be the Technical Guide for the Team : Mentor junior scientists and set the technical bar for code quality and statistical rigor across the Marketing organization. Minimum
- Strategic Communication: Proven track record of influencing C-suite stakeholders and "translating" complex statistical concepts into business strategy. Adaptability:
- Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support