Represent the SMB Seller and Manager: Act as the voice of SMB sellers and managers in global enablement planning.
Ensure GTM programs, messaging, workflows, content, and tools are adapted to the realities of scaled sales teams, including high activity volumes, shorter sales cycles, manager-led reinforcement, and repeatable customer motions.
Build Scalable SMB Sales Plays and Enablement Programs: Develop and adapt simple, repeatable enablement programs that help SMB sellers execute priority motions at scale.
Drive Seller Productivity and Field Readiness: Equip SMB sellers with the resources, workflows, and practice needed to manage high activity volumes, prioritize accounts, improve customer conversations, and move opportunities forward efficiently.
Support onboarding and ongoing development programs that help new sellers ramp quickly and existing sellers continuously improve performance against Reddit’s evolving GTM priorities.
Measure Adoption, Readiness, and Impact: Use data and field feedback to assess whether enablement programs are driving behavior change and business outcomes.
Track leading and lagging indicators such as ramp time, pipeline generation, outreach-to-meeting conversion, meeting-to-opportunity conversion, deal velocity, tool adoption, content usage, manager reinforcement, and seller proficiency.
Requirements
With 100,000+ active communities and approximately 126 million daily active unique visitors, Reddit is one of the internet’s largest sources of information.
We’re looking for a GTM Enablement Lead for SMB to serve as the bridge between Reddit’s global GTM priorities and the unique needs of our SMB sales organization.
The GTM Enablement Lead, SMB will play a critical role in helping our Small and Medium Business sales teams activate Reddit’s priority GTM motions with clarity, confidence, and measurable impact in partnership with our Vendors.
This role sits at the intersection of Sales, Product Marketing, Revenue Operations, Sales Strategy, Marketing Science, and GTM Enablement, ensuring that SMB sellers have the plays, content, tools, training, and reinforcement needed to execute consistently in the field.
Please note that this role is required to be in office 1-2x / month
In addition: This role may be based out of Los Angeles; however, the candidate must be able to collaborate weekly with our SMB teams in Salt Lake City, Utah and Lisbon, Portugal, including working hours that accommodate the Lisbon time zone.
This may include product launches, sales plays, measurement readiness, AI-assisted selling, creative best practices, tooling rollouts, workflow changes, and commercial growth programs.
Connect the Revenue Ecosystem: Serve as a connector across Sales, Product Marketing, Marketing Science, Revenue Operations, Sales Strategy, Product, and GTM Enablement to ensure SMB teams receive coordinated, actionable, and timely support.
Help reduce noise for the field by creating clarity, focus, and repeatability across GTM launches and programs.
experience in GTM Enablement, Sales Enablement, Sales Operations, Sales Strategy, Revenue Operations, Product Marketing, or Sales Leadership •
Experience supporting SMB, scaled sales, commercial, inside sales, or high-velocity revenue teams required •
Strong understanding of sales workflows, pipeline generation, opportunity management, seller productivity, and manager reinforcement
Experience building scalable sales plays, launch packages, talk tracks, manager guides, and reinforcement plans
Strong program management skills with the ability to manage multiple priorities, stakeholders, and timelines
Data-driven and comfortable using metrics, dashboards, field feedback, and AI-powered insights to diagnose needs and evaluate outcomes
Proficiency with enablement and revenue tools such as Highspot, Gong, LMS platforms, Salesforce, and analytics tools
Experience in digital advertising, media, SaaS, marketplace, or platform businesses •
Experience supporting third-party, vendor, or distributed sales teams with consistent standards, messaging, and performance expectations •
Experience with AI-assisted selling, sales automation, or scaled productivity programs •
Experience partnering directly with sales managers to drive coaching, inspection, and field reinforcement •
Additionally, Reddit offers a wide range of
In select roles and locations, the interviews will be recorded, transcribed and summarized by artificial intelligence (AI).
Experience
Qualifications: 8–10+ years of
Benefits
Benefits and Income Replacement Programs
401k with Employer Match
Gender-Affirming Care
Flexible Vacation & Paid Volunteer Time Off
Generous Paid Parental Leave Pay Transparency:
In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and depending on the position offered, it may also be eligible to receive a commission.
benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave.
To provide greater transparency to candidates, we share base salary ranges for all US-based job postings regardless of state.
We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies.
The base salary range for this position is: $167,500 — $234,500 USD
Contact
For more information, visit www.redditinc.com .
To learn more, please visit https://www.redditinc.com/careers/ .
Additional details
It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet.
You will help translate priority business initiatives, product launches, sales plays, tools, workflows, and commercial programs into simple, repeatable enablement that drives seller behavior change and business impact.
You will partner closely with SMB sales leadership and managers to ensure sellers understand what matters, know what great looks like, and can apply priority motions in customer conversations, pipeline creation, account planning, and deal execution.
The ideal candidate understands scaled sales environments, knows how to simplify complexity, and can build enablement programs that help sellers move from awareness to fluency to consistent execution.
Annual travel to both offices is required. Responsibilities:
You will help define what SMB sellers need to know, say, do, use, and inspect in order to land key commercial priorities consistently across regions and teams.
Partner with SMB leaders and frontline managers to ensure enablement is practical, field-ready, and aligned to how SMB teams actually sell.
Deliverables may include seller talk tracks, discovery guides, objection handling resources, manager coaching guides, team meeting materials, Highspot pages, practice exercises, launch packages, and reinforcement plans.
Use these insights to iterate programs and improve SMB execution over time.
Experience designing and delivering enablement programs that drive seller behavior change, not just knowledge transfer