other
Posted Apr 2Senior Manager Branding, Sponsoring, and Events (f/m/d)
Remote
Requirements
- experience (ideally 8–10+) in brand strategy, brand management, or corporate brand/communications in an international environment Proven expertise in brand positioning, brand architecture, and the development of global brand frameworks Strong understanding of brand guidelines, CI/CD standards, and design principles
- Experience in steering brand governance processes – including decision-making, approvals, and escalations – in matrix and country structures
- Experience with sponsoring and corporate event frameworks from a brand perspective Familiarity with asset management systems and structured brand asset processes (e.g.
- DAM/brand asset libraries) Strong stakeholder management skills , clear decision-making ability, and a high degree of assertiveness Excellent English language skills ; additional languages are an advantage OUR OFFER We are convinced that only those who successfully realize their personal goals can also fully contribute professionally.
Benefits
- That's why we offer you attractive benefits, such as: Flexible working time models with up to 50% remote working within Germany 30 vacation days plus additional special vacation days Attractive compensation with profit share/bonus , Christmas, and vacation payment Multiple learning & development options: support of job-related further training, various technical and leadership development program JobTicket, JobBike and further special conditions and discounts for e.g., gyms Company fitness room , various
Additional details
- Are you passionate about building and protecting a strong global brand ? Do you thrive in shaping how a company presents itself across markets, channels, and events ? Join us in defining and evolving the brand of Heidelberg Materials as a global leader in the building materials industry.
- In this role, you will drive our brand strategy for our corporate and global product brands continuously evolving our brand positioning and architecture.
- You will play a key role in ensuring consistent brand application across markets, channels, and formats – establishing clear guardrails, standards, and decision-making frameworks, enabling market-specific adaptations, and serving as the central point of contact for strategic brand decisions.
- You will also take ownership of brand-compliant frameworks for sponsoring and corporate events and oversee the provision of central brand assets across relevant systems.
- You will report to the Head of Communications and be located at our Headquarters in Heidelberg, Germany .
- YOUR NEXT CHALLENGE Continuously define and evolve our brand strategy (corporate and global products), architecture, and positioning Ensure compliance with brand guidelines , CI/CD standards, and design principles across all markets and functions and act as the central point of contact for strategic brand questions Develop and maintain brand guidelines , frameworks, and guardrails for countries, channels, and formats, and support markets in their adaptation and application Identify and integrate emerging
- asset management, brand hub) Identify and develop strategic sponsorship partnerships by seeking potential partners, managing contacts, and negotiating sponsorship agreement Plan and execute corporate events , including concept development, vendor coordination, budgeting, and operational planning YOUR PROFILE You are a strategic brand leader with deep expertise in global brand management and a strong track record of building and governing brands across international markets. Several years of