marketing
Posted 5 hours agoMarketing Team Lead
at Canonical
Home Based Americas, United StatesOn-site
Responsibilities
- Lead GTM strategy and campaign execution in your functional area
- Align with product, sales, content, and partner teams to deliver integrated plans
- Shape messaging, positioning, and assets that resonate with customers
- Design and run experiments to test your hypothesis
- Drive major launches, marketing initiatives, and growth programs
- Run reviews and retrospectives to improve performance and impact
- Mentor colleagues, strengthen the function, and set high standards for delivery What we are looking for in you
- Strong track record shaping go-to-market strategy, messaging, and campaigns that move the pipeline
Requirements
- Our platform, Ubuntu, is very widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation and IoT.
- They transform complex open-source technology into messages, stories, and strategies that shape the market understanding of our vision. Some focus on differentiated product and portfolio positioning; others specialize in account-based engagement, partner and alliance messaging, or product-led growth.
- We are looking for both generalists who want to take ownership of a product portfolio or channel, and for specialists who can help the whole team excel in their domain of expertise.
- You’ll ensure campaigns land, launches succeed, and adoption grows, while contributing to the broader go-to-market engine. You will:
- experience in B2B marketing, ideally in software, SaaS, or open source
- Ability to influence and align stakeholders across the organization
- Background in sales-led or ecosystem growth
- Familiarity with ABM (Account-Based Marketing) approaches •
- Experience leading go-to-market efforts across a large product portfolio •
- Experience managing budgets, agencies, or external vendors
- Understanding of open source communities and business models •
- As the company that publishes Ubuntu, one of the most important open-source projects and the platform for AI, IoT, and the cloud, we are changing the world of software.