Marketing Team Lead

Home Based Americas, United StatesOn-site

Responsibilities

Lead GTM strategy and campaign execution in your functional area
Align with product, sales, content, and partner teams to deliver integrated plans
Shape messaging, positioning, and assets that resonate with customers
Design and run experiments to test your hypothesis
Drive major launches, marketing initiatives, and growth programs
Run reviews and retrospectives to improve performance and impact
Mentor colleagues, strengthen the function, and set high standards for delivery What we are looking for in you
Strong track record shaping go-to-market strategy, messaging, and campaigns that move the pipeline

Our platform, Ubuntu, is very widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation and IoT.
They transform complex open-source technology into messages, stories, and strategies that shape the market understanding of our vision. Some focus on differentiated product and portfolio positioning; others specialize in account-based engagement, partner and alliance messaging, or product-led growth.
We are looking for both generalists who want to take ownership of a product portfolio or channel, and for specialists who can help the whole team excel in their domain of expertise.
You’ll ensure campaigns land, launches succeed, and adoption grows, while contributing to the broader go-to-market engine. You will:
experience in B2B marketing, ideally in software, SaaS, or open source
Ability to influence and align stakeholders across the organization
Background in sales-led or ecosystem growth
Familiarity with ABM (Account-Based Marketing) approaches •
Experience leading go-to-market efforts across a large product portfolio •
Experience managing budgets, agencies, or external vendors
Understanding of open source communities and business models •
As the company that publishes Ubuntu, one of the most important open-source projects and the platform for AI, IoT, and the cloud, we are changing the world of software.

Your base pay will depend on various factors including your geographical location, level of experience, knowledge and skills. In addition to the
benefits and rewards including annual bonuses and sales incentives based on revenue or utilization. Our compensation philosophy is to ensure equity right across our global workforce.
In addition to a competitive base pay, we provide all team members with additional benefits, which reflect our values and ideals. Please note that additional
📚Personal learning and development budget of 2,000 USD per annum
💰Annual compensation review
🏝 Annual holiday leave 👶Parental Leave

Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets.
Our customers include the world's leading public cloud and silicon providers, and industry leaders in many sectors.
The company is a pioneer of global distributed collaboration, with 1200+ colleagues in 75+ countries and very few office based roles.
Teams meet two to four times yearly in person, in interesting locations around the world, to align on strategy and execution.
The company is founder led, profitable and growing.
Marketers at Canonical are brand stewards and demand creators.
Whatever their specialization, each marketer works as part of a cross-functional unit, contributing campaigns and insights that help the company learn and grow faster.
We have a bias for action, focus efforts on the most impactful activities, and take ownership of our results.
We work across long buying cycles, balance storytelling with data, design experiments, track outcomes, and iterate rapidly to find what works.
Marketers at Canonical don’t just promote open source; they amplify it, ensuring our innovations reach the right people, at the right time, with clarity and purpose from developers to decision makers.