Paid Search Specialist (US)

United StatesRemote

Responsibilities

Build, launch, and optimize campaigns across Google Ads, Microsoft Ads, YouTube, and other search platforms.
Manage keyword strategy, bidding, budgets, audience layering, and campaign structure to drive efficient growth.
Monitor performance and implement weekly optimizations through bidding, SQR, keyword expansion and exclusion, negative keyword management, and ad strength improvements.
Support structured testing across bidding strategies, audiences, creative variations, ad copy, and landing pages.
Analyze performance trends (CTR, CVR, CAC) to uncover optimization opportunities that support both channel performance and regional campaign objectives.
Ensure accurate pixel tracking, event configuration, product feed hygiene, and UTM parameter implementation.
Maintain clean, scalable account architecture that supports market growth.
Support audience uploads, exclusions, and segmentation strategies.
Monitor and report on key metrics including CAC, CVR, engagement rates, and spend pacing.
Collaborate with paid search lead, paid media generalists, and regional marketing stakeholders to ensure cohesive cross-channel strategy.

Our award-winning products help our global community gain a deeper knowledge of their readiness, activity, and sleep quality by using their Oura Ring and its connected app.
Translate complex platform changes (e.g. automation shifts, broad match, PMAX, AI Overview, Discovery) into clear testing roadmaps and actionable recommendations.
experience managing paid search and YouTube campaigns.
Strong understanding of modern search account structure, keyword strategy, bidding models, and performance optimization. •
Experience running performance-focused paid search ads for omnichannel consumer brands.
Strong collaboration skills and ability to work in a fast-paced environment. What Makes This Role Different

Competitive salary and equity packages
Health, dental, vision insurance, and mental health resources
An Oura Ring of your own plus employee discounts for friends & family
20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off
Paid sick leave and parental leave
While most offers will be closer to the starting range, successful candidates' pay will be determined based on job-related skills, experience, qualifications, work location, internal peer equity, and market conditions.
Region 1: $93,500 - $110,000
Region 2: $85,000 - $100,000
Region 3: $79,900 - $94,000
Individuals seeking employment at Oura are considered without regard to age, ancestry, color, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, genetic information, marital status, medical condition, mental or physical disability, national origin, protected family care or medical leave status, race, religion (including beliefs and practices or the absence thereof), sexual orientation, military or veteran status, or any other characteristic protected by

Our mission at Oura is to empower every person to own their inner potential.
We've helped millions of people understand and improve their health by providing daily insights and practical steps to inspire healthy lifestyles.
Empowering the world starts with living our values and empowering our team.
As a quickly growing company focused on helping people live healthier and happier lives, we ensure that our team members have what they need to do their best work — both in and out of the office.
ŌURA is seeking a detail-oriented and performance-driven Paid Search Specialist to support the execution and optimization of our global paid search programs.
This role is highly executional, focused on campaign setup, optimization, testing, and performance analysis across Google Ads, YouTube, and related platforms.
You’ll work closely with Paid Media leadership, channel leads, analytics, and agency partners to ensure search programs are structured efficiently, optimized rigorously, and aligned to both performance goals and regional campaign priorities.
What You’ll Do Paid Search & YouTube Execution
Translate performance data into clear insights and recommendations for both media and regional stakeholders in weekly, monthly, and quarterly reporting.
Partner with analytics and channel leads to connect platform results with business outcomes through advanced measurement (e.g. Brand Lift Studies, MMM, Incrementality).